Countly vs Leanplum: Which Should You Choose in 2026?
Choosing between Countly and Leanplum comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Countly
Product analytics with privacy focus
Best for you if:
- • You want the higher-rated option (7.8/10 vs 0.0/10)
- • You need a/b testing features specifically
- • Countly is an open-source product analytics platform for mobile, web, and desktop apps
- • It tracks user behavior, crashes, and engagement with on-premise deployment options
Leanplum
Supercharge customer lifetime value with an all-in-one customer engagement platform.
Best for you if:
- • You need marketing automation features specifically
- • All-in-one platform for personalized customer engagement.
- • Leverages AI and analytics for targeted campaigns and real-time optimization.
| At a Glance |  Countly |  Leanplum |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | A/B Testing | Marketing Automation |
Rating | 78/100 | —/100 |
| Feature | Countly | Leanplum |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 78 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | A/B TestingMobile Analytics | Marketing AutomationProduct Analytics |
How Countly and Leanplum Compare
Countly
Product analytics with privacy focus
Free tier available · 78/100 score
Leanplum
Supercharge customer lifetime value with an all-in-one customer engagement platform.
Free tier available
Countly is a a/b testing tool. Leanplum is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Countly
Want the highest-rated option?
Countly scores 78/100. Leanplum is unrated.
Go with: Countly
Value user reviews?
Neither has user reviews yet.
Go with: Countly
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Countly is a a/b testing tool. Leanplum is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Countly
- Higher score: 78/100 vs unrated
- Free tier available
- Our pick for this comparison
Leanplum
- Better fit for marketing automation
The Bottom Line
Countly (78/100) is our pick.
Frequently Asked Questions
Is Countly or Leanplum better?
Countly scores 78/100 in our evaluation. Both are freemium.
What are Countly and Leanplum used for?
Countly: Product analytics with privacy focus. Leanplum: Supercharge customer lifetime value with an all-in-one customer engagement platform..
What does Countly cost vs Leanplum?
Countly is freemium (free tier + paid plans). Leanplum is freemium (free tier + paid plans). Visit their websites for detailed pricing.