Courier vs Loops: Which Should You Choose in 2026?
Choosing between Courier and Loops comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Courier
The multichannel notification platform for transactional and lifecycle messages.
Best for you if:
- • You need marketing automation features specifically
- • Send transactional and lifecycle notifications across multiple channels with one API.
- • Manage user preferences and ensure compliance with built-in tools.
Loops
Email for SaaS
Best for you if:
- • You want the higher-rated option (8.3/10 vs 0.0/10)
- • You need email marketing features specifically
- • Loops is an email platform built for modern SaaS companies
- • It provides transactional emails, sequences, and marketing campaigns
| At a Glance |  Courier |  Loops |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Email Marketing |
Rating | —/100 | 83/100 |
| Feature | Courier | Loops |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationAPI Tools | Email MarketingMarketing Automation |
How Courier and Loops Compare
Courier
The multichannel notification platform for transactional and lifecycle messages.
Free tier available
Loops
Email for SaaS
Free tier available · 83/100 score
Courier is a marketing automation tool. Loops is in email marketing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Courier
Want the highest-rated option?
Loops scores 83/100. Courier is unrated.
Go with: Loops
Value user reviews?
Neither has user reviews yet.
Go with: Loops
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Courier is a marketing automation tool. Loops is in email marketing. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Loops
- Higher score: 83/100 vs unrated
- Free tier available
- Our pick for this comparison
Courier
- Better fit for marketing automation
The Bottom Line
Loops (83/100) is our pick.
Frequently Asked Questions
Is Courier or Loops better?
Loops scores 83/100 in our evaluation. Both are freemium.
What are Courier and Loops used for?
Courier: The multichannel notification platform for transactional and lifecycle messages.. Loops: Email for SaaS.
What does Courier cost vs Loops?
Courier is freemium (free tier + paid plans). Loops is freemium (free tier + paid plans). Visit their websites for detailed pricing.