Dealertrack vs HubSpot: Which Should You Choose in 2026?
Choosing between Dealertrack and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Dealertrack
Connected dealership software for faster deals, improved profitability, and customer satisfaction.
Best for you if:
- • You need crm features specifically
- • Connects entire dealership workflow from DMS to finance.
- • Accelerates deal processing, digital contracting, and funding.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 0.0/10)
- • You want to try before committing
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Dealertrack |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | CRM | Marketing Automation |
Rating | —/100 | 90/100 |
| Feature | Dealertrack | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRME-Signature | Marketing AutomationCRM |
How Dealertrack and HubSpot Compare
Dealertrack
Connected dealership software for faster deals, improved profitability, and customer satisfaction.
Paid
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Dealertrack is a crm tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
HubSpot has a free tier. Dealertrack is paid only.
Go with: HubSpot
Want the highest-rated option?
HubSpot scores 90/100. Dealertrack is unrated.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Dealertrack is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Dealertrack is a crm tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
HubSpot
- Higher score: 90/100 vs unrated
- Free tier available
- Our pick for this comparison
Dealertrack
- Better fit for crm
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Dealertrack or HubSpot better?
HubSpot scores 90/100 in our evaluation. Dealertrack is paid and HubSpot is freemium.
What are Dealertrack and HubSpot used for?
Dealertrack: Connected dealership software for faster deals, improved profitability, and customer satisfaction.. HubSpot: CRM platform for scaling businesses.
What does Dealertrack cost vs HubSpot?
Dealertrack is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.