Dealertrack

Connected dealership software for faster deals, improved profitability, and customer satisfaction.

4.4(225 across the web)

What is Dealertrack?

Dealertrack (crm): Connected dealership software for faster deals, improved profitability, and customer satisfaction. Dealertrack provides a comprehensive suite of connected solutions designed to streamline operations for automotive dealerships and lending organizations. It integrates the entire deal process, from Dealer Management System (DMS) to finance, enabling faster transactions, increased profitability, and enhanced customer experiences. Key capabilities: Dealer Management System (DMS) with cloud-based access, F&I and Credit Application solutions with access to a large lender network, Integrated compliance checks (Red Flag, OFAC, disclosures), Digital Contracting and Remote Signing for complete funding packages, F&I Aftermarket product integration with real-time pricing. Dealertrack is paid-only, with most plans including a trial period. Buyers most often compare Dealertrack against Resolver, Odoo, HubSpot.

TL;DR - Dealertrack

Connects entire dealership workflow from DMS to finance.
Accelerates deal processing, digital contracting, and funding.
Enhances compliance and customer satisfaction for dealers and lenders.

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

Pros & Cons

Pros

Streamlines the entire automotive deal process from start to finish.
Access to the industry's largest lender network for credit and digital contracting.
Built-in compliance features help protect dealerships from fraud and audit risks.
Cloud-based DMS allows for efficient work from anywhere.
Significantly speeds up contracting and funding processes, with 86% faster funding reported.

Cons

Specific pricing details are not publicly available and require a demo/consultation.
Primarily focused on the automotive industry, limiting broader application.

Ratings Across the Web

4.4(225 reviews)

SourceForge67 reviews

4.3/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Dealer Management System (DMS) with cloud-based accessF&I and Credit Application solutions with access to a large lender networkIntegrated compliance checks (Red Flag, OFAC, disclosures)Digital Contracting and Remote Signing for complete funding packagesF&I Aftermarket product integration with real-time pricingLoan Acquisition and Retention tools for customer engagementLoan Originations for efficient financing experiencesSeamless integration with over 375 OEMs and 1,500 lenders

Pricing

Paid

Dealertrack offers paid plans. Visit their website for current pricing details.

View pricing

About Dealertrack

LCLouis CorneloupUpdated Mar 19, 2026

Dealertrack provides a comprehensive suite of connected solutions designed to streamline operations for automotive dealerships and lending organizations. It integrates the entire deal process, from Dealer Management System (DMS) to finance, enabling faster transactions, increased profitability, and enhanced customer experiences. The platform offers tools for managing F&I processes, credit applications, compliance, and digital contracting, all backed by the extensive Cox Automotive ecosystem. This platform is ideal for both automotive dealers seeking to optimize their sales workflows, improve efficiency, and ensure compliance, and for lenders looking to make auto lending a smoother, more efficient, and profitable process. By connecting various stages of the vehicle sale and financing, Dealertrack helps users reduce friction across departments, accelerate funding, and maintain strong relationships with customers and partners.

How we evaluate tools →Source: us.dealertrack.com

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Dealertrack FAQ

How does Dealertrack's DMS integrate with existing dealership tools and OEM systems?

Dealertrack DMS connects seamlessly with over 375 OEMs and 1,500 lenders. It is designed to integrate with the tools dealerships already use, simplifying operations and reducing friction across departments.

What specific compliance features are built into Dealertrack to protect dealerships?

Dealertrack includes robust compliance features such as Red Flag alerts, OFAC checks, and personal security questions to spot potential fraud early. It also provides built-in checklists for disclosures and secure document organization to ensure audit readiness.

Can customers sign contracts remotely using Dealertrack's Digital Contracting solution?

Yes, Dealertrack's Digital Contracting & Signing allows for complete funding packages to be signed in-store or remotely, on any device. This facilitates faster submission to the digital contracting lender network for potential same-day funding.

How does the Enhanced F&I Menu powered by Darwin improve the customer experience?

The Enhanced F&I Menu, powered by Darwin, provides a more personalized experience by clearly and smoothly presenting aftermarket product options directly within the Dealertrack system, helping to increase profits on every deal.

What is the reported impact of Dealertrack on funding speed for dealerships?

Dealertrack significantly accelerates funding processes. Dealerships utilizing the platform have reported experiencing 86% faster funding compared to traditional methods.

Source: us.dealertrack.com

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