EasyInsights vs Adjust: Which is Better in 2026?
Choosing between EasyInsights and Adjust comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Adjust wins this matchup. Hubspot Marketing is our overall Marketing pick. Hubspot Marketing is our free Marketing pick. Pick EasyInsights if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
EasyInsights
Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.
Best for you if:
- • You want reduces wasted ad spend by 10-20%
- • You want improves conversion rates by 5-15%
Adjust
Mobile measurement and fraud prevention for app marketers
Best for you if:
- • You want mobile attribution leader
- • You want good fraud prevention
| At a Glance | EasyInsights | Adjust |
|---|---|---|
Starts at | $253/moSignal (E-Commerce Lead Gen) | Custom |
Best For | Marketing | Marketing |
Rating | - | 4.7/5 |
Free plan | No | No |
Choose EasyInsights or Adjust?
Choose EasyInsights if
Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.
- You want reduces wasted ad spend by 10-20%
- You want improves conversion rates by 5-15%
Choose Adjust if
Mobile measurement and fraud prevention for app marketers
- You want mobile attribution leader
- You want good fraud prevention
| Feature | EasyInsights | Adjust |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | No ratings yet | ★4.7/5 700 reviews |
| Categories | MarketingAnalytics | MarketingAnalytics |
In-Depth Analysis
EasyInsights
Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.
The pricing for EasyInsights is somewhat confusing and potentially expensive for businesses needing both 'Signal' and 'Pulse' features, as they are priced separately at $253/month each.
Watch out
Overage costs beyond 100 transactions/100K sessions
Strengths
- +Reduces wasted ad spend by 10-20%
- +Improves conversion rates by 5-15%
- +Increases qualified leads handled by sales by 20-40%
- +Reduces lead qualification time by 60-80%
- +Recovers 10-25% of past leads
Weaknesses
- -Pricing is in INR, which might require conversion for international users.
- -Specific integrations are mentioned, but a comprehensive list is not readily available on the main page.
- -No free trial explicitly mentioned.
Key features
Adjust
Mobile measurement and fraud prevention for app marketers
However, the 'Custom' pricing often indicates a premium service, likely making it expensive for smaller businesses, especially given the comprehensive feature sets even at the 'Base' level.
Watch out
Potential for high minimum spend
Strengths
- +Mobile attribution leader
- +Good fraud prevention
- +Deep linking
- +Good analytics
- +Enterprise ready
Weaknesses
- -Expensive
- -Complex setup
- -Learning curve
- -Enterprise pricing
- -Privacy changes impact
Key features
Pricing: EasyInsights vs Adjust
| Plan | EasyInsights | Adjust |
|---|---|---|
| Tier 1 | $253/month Signal (E-Commerce Lead Gen) | Custom Base |
| Tier 2 | $253/month Pulse | Custom Core |
| Tier 3 | Contact Sales Echo | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on EasyInsights pricing and Adjust pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Adjust
Want the highest-rated option?
Adjust is rated 4.7/5. EasyInsights has no ratings yet.
Go with: Adjust
Value user reviews?
EasyInsights: no ratings yet. Adjust: 700 reviews (4.7/5).
Go with: Adjust
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are marketing tools. Compare their specific features to decide.
How important are ratings?
Adjust is rated 4.7/5; EasyInsights has no ratings yet.
Key Takeaways
Adjust
- Our pick for this comparison
EasyInsights
- Choose if you want activate first-party data with agentic AI to optimize ad spend and drive measurable revenue
The Bottom Line
Adjust wins this matchup. Hubspot Marketing is our overall Marketing pick. Hubspot Marketing is our free Marketing pick.
Frequently Asked Questions
Is EasyInsights or Adjust better?
Adjust is rated in our evaluation. Both are paid.
What are EasyInsights and Adjust used for?
EasyInsights: Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.. Adjust: Mobile measurement and fraud prevention for app marketers.
What does EasyInsights cost vs Adjust?
EasyInsights is a paid tool. Adjust is a paid tool. Visit their websites for detailed pricing.