EasyInsights
UnclaimedActivate first-party data with agentic AI to optimize ad spend and drive measurable revenue.
Visit WebsiteReviews onG2Capterra
12 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Reduces wasted ad spend by 10-20%
Biggest con
Pricing is in INR, which might require conversion for international users.
TL;DR - EasyInsights
- Uses agentic AI to automate and optimize lead generation and ad spend.
- Provides marketing intelligence, signal integrity, and conversion velocity agents.
- Enhances product feeds for better ad performance and ROI.
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms
What is EasyInsights?
EasyInsights is an Agentic AI OS designed for performance marketers and revenue teams to optimize lead generation strategies. It leverages autonomous AI agents to provide correct signals, fix attribution, grade intent, and reactivate stalled leads, ensuring every marketing dollar drives qualified demand and measurable revenue. The platform addresses common pain points like broken tracking, ad platform optimization challenges, attribution gaps, weak audiences, and privacy roadblocks.
EasyInsights offers specialized AI agents for marketing intelligence (attribution, customer journey, fraud detection, deep linking), signal integrity (event tracking, audience management), and conversion velocity (lead grading, qualification, reactivation). It also provides tools for product feed enhancement, allowing users to automate catalog synchronization, exclude underperforming products, and create custom product sets for targeted advertising. The system aims to purify data streams, eliminate wastage, and feed high-intent signals to ad platforms for efficient scaling.
Available on: Web
Pros & Cons
Pros
- Reduces wasted ad spend by 10-20%
- Improves conversion rates by 5-15%
- Increases qualified leads handled by sales by 20-40%
- Reduces lead qualification time by 60-80%
- Recovers 10-25% of past leads
Cons
- Pricing is in INR, which might require conversion for international users.
- Specific integrations are mentioned, but a comprehensive list is not readily available on the main page.
- No free trial explicitly mentioned.
Ratings Across the Web
4.8(12 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Agentic AI OS for Lead Generation GrowthAttribution Modeling (First-touch, Last-touch, Omnichannel, Cross-platform, Cross-domain)Customer Journey TrackingFraud Detection and BlockingDeep LinkingEvent Tracking and AI Feed OptimizationAudience Suppression and ActivationLead Grading and Scoring
Pricing Plans
Pricing checked Jun 25, 2026
Signal (E-Commerce Lead Gen)
$253 / month
- 100 Transactions
- Send enriched conversion data and audiences to Google ads, Meta ads, Tiktok, DV360, Whatsapp emails or any marketing channel
- 3 Sources
- 10 Events and Audiences
- E-Mail & Chat Support
Pulse
$253 / month
- 100K Sessions
- Track session by session data of your users via EasyInsights Pixel
- First Party Pixel with 100% accuracy
- First Click, Last Click and Last Non Direct Attribution models
- Omnichannel attribution modelling
- Cross platform attribution modelling
- Cross domain attribution modelling
- User Journey (touch points) of each and every user
Echo
Contact Sales
- Everything that is in Signal and Pulse
- Unlimited Data Sources and Destinations
- On request custom Data sources and Destinations
- Unlimited Leads and Transactions
- Unlimited lookback window
- First party data ownership and management
- Complete marketing Data ownership
- Dedicated POC
Reviews
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4.8/5
Across 12 verified user reviews on Capterra, G2
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EasyInsights FAQ
How does EasyInsights help optimize ad spend?
EasyInsights utilizes autonomous AI agents to provide correct signals, fix attribution, and grade intent, which helps reduce wasted ad spend by 10-20%. It ensures that marketing dollars are directed towards qualified demand by feeding high-intent signals to ad platforms.
Which teams benefit most from EasyInsights?
EasyInsights is designed for performance marketers and revenue teams. It helps these teams optimize lead generation strategies and ensure every marketing dollar drives measurable revenue and qualified demand.
How does EasyInsights compare to Singular for marketing analytics?
EasyInsights focuses on leveraging agentic AI to optimize ad spend and drive measurable revenue by providing correct signals and fixing attribution. Singular also offers marketing analytics, but EasyInsights specifically highlights its autonomous AI agents for lead generation optimization and reactivation of stalled leads.
What kind of limitations should users be aware of with EasyInsights?
One limitation is that pricing is listed in INR, which may require currency conversion for international users. Additionally, while specific integrations are mentioned, a comprehensive list is not readily available, and a free trial is not explicitly advertised.
How is EasyInsights priced?
EasyInsights is offered as a paid product. There is no permanently free tier available for users.
Can EasyInsights improve conversion rates?
Yes, EasyInsights is designed to improve conversion rates by 5-15% through its agentic AI capabilities. It also helps increase qualified leads handled by sales by 20-40% and reduces lead qualification time significantly.
How does EasyInsights handle product feed management?
EasyInsights provides tools for product feed enhancement, allowing users to automate catalog synchronization. This feature enables the exclusion of underperforming products and the creation of custom product sets for more targeted advertising efforts.
Source: easyinsights.ai