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EasyInsights

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Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.

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Reviews onG2Capterra
12 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Reduces wasted ad spend by 10-20%

Biggest con

Pricing is in INR, which might require conversion for international users.

TL;DR - EasyInsights

  • Uses agentic AI to automate and optimize lead generation and ad spend.
  • Provides marketing intelligence, signal integrity, and conversion velocity agents.
  • Enhances product feeds for better ad performance and ROI.
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms

What is EasyInsights?

Editorial review
EasyInsights is an Agentic AI OS designed for performance marketers and revenue teams to optimize lead generation strategies. It leverages autonomous AI agents to provide correct signals, fix attribution, grade intent, and reactivate stalled leads, ensuring every marketing dollar drives qualified demand and measurable revenue. The platform addresses common pain points like broken tracking, ad platform optimization challenges, attribution gaps, weak audiences, and privacy roadblocks. EasyInsights offers specialized AI agents for marketing intelligence (attribution, customer journey, fraud detection, deep linking), signal integrity (event tracking, audience management), and conversion velocity (lead grading, qualification, reactivation). It also provides tools for product feed enhancement, allowing users to automate catalog synchronization, exclude underperforming products, and create custom product sets for targeted advertising. The system aims to purify data streams, eliminate wastage, and feed high-intent signals to ad platforms for efficient scaling.

Available on: Web

how we evaluateSourceeasyinsights.ai ↗

Pros & Cons

Pros

  • Reduces wasted ad spend by 10-20%
  • Improves conversion rates by 5-15%
  • Increases qualified leads handled by sales by 20-40%
  • Reduces lead qualification time by 60-80%
  • Recovers 10-25% of past leads

Cons

  • Pricing is in INR, which might require conversion for international users.
  • Specific integrations are mentioned, but a comprehensive list is not readily available on the main page.
  • No free trial explicitly mentioned.

Ratings Across the Web

4.8(12 reviews)
G21 reviews
4.8/5
Capterra11 reviews
4.8/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Agentic AI OS for Lead Generation GrowthAttribution Modeling (First-touch, Last-touch, Omnichannel, Cross-platform, Cross-domain)Customer Journey TrackingFraud Detection and BlockingDeep LinkingEvent Tracking and AI Feed OptimizationAudience Suppression and ActivationLead Grading and Scoring

Pricing Plans

Pricing checked Aug 14, 2026

Signal (E-Commerce Lead Gen)

$253 / month

  • 100 Transactions
  • Send enriched conversion data and audiences to Google ads, Meta ads, Tiktok, DV360, Whatsapp emails or any marketing channel
  • 3 Sources
  • 10 Events and Audiences
  • E-Mail & Chat Support

Pulse

$253 / month

  • 100K Sessions
  • Track session by session data of your users via EasyInsights Pixel
  • First Party Pixel with 100% accuracy
  • First Click, Last Click and Last Non Direct Attribution models
  • Omnichannel attribution modelling
  • Cross platform attribution modelling
  • Cross domain attribution modelling
  • User Journey (touch points) of each and every user

Echo

Contact Sales

  • Everything that is in Signal and Pulse
  • Unlimited Data Sources and Destinations
  • On request custom Data sources and Destinations
  • Unlimited Leads and Transactions
  • Unlimited lookback window
  • First party data ownership and management
  • Complete marketing Data ownership
  • Dedicated POC
Calculate your costView full pricing

Is EasyInsights worth the price?

65/100

The pricing for EasyInsights is somewhat confusing and potentially expensive for businesses needing both 'Signal' and 'Pulse' features, as they are priced separately at $253/month each.

This means a business needing both core functionalities would pay $506/month, which is on the higher side for initial entry into data activation tools. It's best for businesses that only need one specific aspect (either lead gen or session tracking) and have moderate transaction/session volumes.

Hidden Costs & Gotchas

Separate pricing for 'Signal' and 'Pulse' features

Overage costs beyond 100 transactions/100K sessions

Contact sales for 'Echo' implies higher enterprise costs

How EasyInsights Compares to Competitors

Compared to Segment, which can start around $120/month for basic plans, EasyInsights' combined $506/month for 'Signal' and 'Pulse' is significantly higher for similar data activation capabilities. Mixpanel's growth plan starts free for up to 100K MTUs, making EasyInsights' $253/month for 100K sessions less competitive for pure analytics.

Reviews

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4.8/5

Across 12 verified user reviews on Capterra, G2

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EasyInsights FAQ

How does EasyInsights help optimize ad spend?

EasyInsights utilizes autonomous AI agents to provide correct signals, fix attribution, and grade intent, which helps reduce wasted ad spend by 10-20%. It ensures that marketing dollars are directed towards qualified demand by feeding high-intent signals to ad platforms.

Which teams benefit most from EasyInsights?

EasyInsights is designed for performance marketers and revenue teams. It helps these teams optimize lead generation strategies and ensure every marketing dollar drives measurable revenue and qualified demand.

How does EasyInsights compare to Singular for marketing analytics?

EasyInsights focuses on leveraging agentic AI to optimize ad spend and drive measurable revenue by providing correct signals and fixing attribution. Singular also offers marketing analytics, but EasyInsights specifically highlights its autonomous AI agents for lead generation optimization and reactivation of stalled leads.

What kind of limitations should users be aware of with EasyInsights?

One limitation is that pricing is listed in INR, which may require currency conversion for international users. Additionally, while specific integrations are mentioned, a comprehensive list is not readily available, and a free trial is not explicitly advertised.

How is EasyInsights priced?

EasyInsights is offered as a paid product. There is no permanently free tier available for users.

Can EasyInsights improve conversion rates?

Yes, EasyInsights is designed to improve conversion rates by 5-15% through its agentic AI capabilities. It also helps increase qualified leads handled by sales by 20-40% and reduces lead qualification time significantly.

How does EasyInsights handle product feed management?

EasyInsights provides tools for product feed enhancement, allowing users to automate catalog synchronization. This feature enables the exclusion of underperforming products and the creation of custom product sets for more targeted advertising efforts.

Source: easyinsights.ai

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