EasyInsights vs AppsFlyer: Which Should You Choose in 2026?
Choosing between EasyInsights and AppsFlyer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
EasyInsights
Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.
Best for you if:
- • You need lead generation features specifically
- • Uses agentic AI to automate and optimize lead generation and ad spend.
- • Provides marketing intelligence, signal integrity, and conversion velocity agents.
AppsFlyer
Mobile attribution and marketing analytics platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 0.0/10)
- • You need marketing automation features specifically
- • AppsFlyer is the leading mobile attribution and marketing analytics platform
- • It measures campaign performance across channels, detects fraud, and optimizes ad spend
| At a Glance |  EasyInsights |  AppsFlyer |
|---|---|---|
Price | Paid | Paid |
Best For | Lead Generation | Marketing Automation |
Rating | —/100 | 88/100 |
| Feature | EasyInsights | AppsFlyer |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Lead GenerationAttribution | Marketing AutomationAttribution |
How EasyInsights and AppsFlyer Compare
EasyInsights
Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.
Paid
AppsFlyer
Mobile attribution and marketing analytics platform
Paid · 88/100 score
EasyInsights is a lead generation tool. AppsFlyer is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: AppsFlyer
Want the highest-rated option?
AppsFlyer scores 88/100. EasyInsights is unrated.
Go with: AppsFlyer
Value user reviews?
Neither has user reviews yet.
Go with: AppsFlyer
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
EasyInsights is a lead generation tool. AppsFlyer is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
AppsFlyer
- Higher score: 88/100 vs unrated
- Our pick for this comparison
EasyInsights
- Better fit for lead generation
The Bottom Line
AppsFlyer (88/100) is our pick.
Frequently Asked Questions
Is EasyInsights or AppsFlyer better?
AppsFlyer scores 88/100 in our evaluation. Both are paid.
What are EasyInsights and AppsFlyer used for?
EasyInsights: Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.. AppsFlyer: Mobile attribution and marketing analytics platform.
What does EasyInsights cost vs AppsFlyer?
EasyInsights is a paid tool. AppsFlyer is a paid tool. Visit their websites for detailed pricing.