Embrace vs Countly: Which Should You Choose in 2026?
Choosing between Embrace and Countly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Embrace
User-focused observability for web and mobile applications.
Best for you if:
- • You need web analytics features specifically
- • Provides user-focused observability for web and mobile apps.
- • Offers full visibility into end-user experience and technical performance.
Countly
Product analytics with privacy focus
Best for you if:
- • You want the higher-rated option (7.8/10 vs 0.0/10)
- • You need a/b testing features specifically
- • Countly is an open-source product analytics platform for mobile, web, and desktop apps
- • It tracks user behavior, crashes, and engagement with on-premise deployment options
| At a Glance |  Embrace |  Countly |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | A/B Testing |
Rating | —/100 | 78/100 |
| Feature | Embrace | Countly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 78 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | A/B TestingMobile Analytics |
How Embrace and Countly Compare
Embrace
User-focused observability for web and mobile applications.
Free tier available
Countly
Product analytics with privacy focus
Free tier available · 78/100 score
Embrace is a web analytics tool. Countly is in a/b testing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Embrace
Want the highest-rated option?
Countly scores 78/100. Embrace is unrated.
Go with: Countly
Value user reviews?
Neither has user reviews yet.
Go with: Countly
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Embrace is a web analytics tool. Countly is in a/b testing. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Countly
- Higher score: 78/100 vs unrated
- Free tier available
- Our pick for this comparison
Embrace
- Better fit for web analytics
The Bottom Line
Countly (78/100) is our pick.
Frequently Asked Questions
Is Embrace or Countly better?
Countly scores 78/100 in our evaluation. Both are freemium.
What are Embrace and Countly used for?
Embrace: User-focused observability for web and mobile applications.. Countly: Product analytics with privacy focus.
What does Embrace cost vs Countly?
Embrace is freemium (free tier + paid plans). Countly is freemium (free tier + paid plans). Visit their websites for detailed pricing.