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Embrace

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User-focused observability for web and mobile applications.

From $80/mo (free plan available)
FreemiumAnalyticsDeveloper ToolsMonitoring
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Reviews onG2
22 reviews tracked

The Bottom Line

Price
From $80/mo (free plan available). Compare plans

Key facts

  • Provides user-focused observability for web and mobile apps.
  • Offers full visibility into end-user experience and technical performance.
  • Connects product analytics with observability through user journey analysis.

Pros

  • Comprehensive user-focused observability for both web and mobile.
  • Bridges the gap between product analytics and technical observability.
  • Provides granular insights into user experience and performance.
  • Helps understand the impact of technical issues on user engagement.

Cons

  • No explicit mention of a free tier or trial on the provided pages.
  • Focuses primarily on frontend and user-side observability, not backend.
  • Requires integration into existing web/mobile applications.

What is Embrace?

Embrace provides a user-focused observability platform that gives frontend teams full visibility into how their end users experience their products across both web and mobile applications. It extends traditional Real User Monitoring (RUM) to offer deep insights into user journeys and technical performance. The platform helps engineers understand the impact of technical performance on user engagement by allowing them to build custom user flows and analyze them with granular tooling. This bridges the gap between product analytics and observability, enabling teams to proactively identify and resolve issues that affect user experience. Embrace is designed for frontend teams and engineers who need to monitor, troubleshoot, and optimize the performance and reliability of their web and mobile applications from the end-user's perspective. It helps them navigate the complexities of modern application environments, including diverse devices, operating systems, and network conditions.

Available on: Web

how we evaluateSourceembrace.io ↗

Ratings Across the Web

4.8(22 reviews)

Embrace holds an aggregate rating of 4.8 out of 5 from 22 reviews across G2, last checked September 17, 2026.

G222 reviews
4.8/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Web Real User Monitoring (RUM)
  • Mobile Real User Monitoring (RUM)
  • User Journeys platform capability
  • Custom flow building and analysis
  • Granular tooling for performance analysis
  • Application Not Responding (ANR) error monitoring
  • OpenTelemetry integration for mobile observability

Pricing Plans

Free Trial

Pricing checked Sep 28, 2026

Embrace plans and prices, checked September 2026
PlanPriceDetails
FREE

$0

  • Up to 1 million sessions / year
  • Up to 5 users
  • Errors, exceptions, and crashes
+5 more
  • Basic performance monitoring
  • Basic dashboards and alerting
  • 3 days of events data retention
  • Error logs: free
  • Up to 10 alert policies
PRO

$0.80 / 1,000 sessions

  • Minimum spend of $80/month
  • Up to 10 users
  • Custom dashboards
+17 more
  • API access & metrics data forwarding
  • Standard customer support
  • 14 days of events data retention
  • Discounts for higher session volume
  • Error logs: free
  • Info, warning, and system logs: $0.50/GB
  • 14 days logs retention
  • Custom Metrics (Limited)
  • Metrics PromQL API
  • Metrics Forwarding
  • Spans TraceQL API
  • Up to 10 alert policies
  • Role-based Access Controls
  • Jira Integration
  • Slack Integration
  • PagerDuty Integration
  • Silver-tier Support
ENTERPRISE

Custom

  • Minimum spend of $80
  • Unlimited users
  • Custom metrics
+20 more
  • Events and spans forwarding
  • Tagging and workflow features
  • Gold-tier customer support
  • 30 days of events data retention
  • Error logs: free
  • Info, warning, and system logs: $1.00/GB
  • 30 days logs retention
  • Custom Metrics (Included based on session volume)
  • Metrics PromQL API
  • Metrics Forwarding
  • Spans TraceQL API
  • Network Span Forwarding
  • Event Data Forwarding
  • Up to 10 alert policies
  • Code Owners and Telemetry Tagging
  • Role-based Access Controls
  • Jira Integration
  • Slack Integration
  • PagerDuty Integration
  • Gold-tier CSM (Included with annual contracts)
Calculate your costView full pricing

Is Embrace worth the price?

Good value

Embrace offers a fair pricing structure, especially with its generous FREE tier providing 1 million sessions/year.

The PRO tier at $0.80/1,000 sessions with an $80/month minimum is competitive for growing applications. The ENTERPRISE tier is custom, suggesting flexibility for larger organizations.

This pricing is best for mobile and web application developers and teams looking for detailed user-focused observability.

Hidden Costs & Gotchas

PRO tier has a $80/month minimum spend.

PRO/ENTERPRISE info, warning, system logs are extra ($0.50-$1.00/GB).

Session overages will increase PRO tier costs.

Reviews

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4.8/5

Across 22 verified user reviews on G2

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Still deciding?

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Embrace FAQ

How does Embrace help improve user engagement for web and mobile applications?

Embrace helps improve user engagement by providing full visibility into how end users experience products. It allows frontend teams to build custom user flows and analyze them with granular tooling, bridging the gap between product analytics and observability to resolve issues affecting user experience.

Which teams benefit most from using Embrace?

Embrace is designed for frontend teams and engineers who need to monitor, troubleshoot, and optimize the performance and reliability of their web and mobile applications. It is particularly useful for those focused on the end-user's perspective across diverse devices, operating systems, and network conditions.

How does Embrace compare to Datadog's offerings?

Embrace provides user-focused observability specifically for web and mobile applications, extending traditional Real User Monitoring with deep insights into user journeys. It focuses on bridging product analytics and technical observability, whereas Datadog offers a broader monitoring platform that includes backend systems.

What kind of limitations should users be aware of with Embrace?

Embrace primarily focuses on frontend and user-side observability, rather than backend systems. It also requires integration into existing web and mobile applications to function effectively.

Does Embrace include a free tier?

Yes, Embrace is available on a free tier. Paid plans are offered for users requiring more usage and additional features.

How does Embrace provide granular insights into user experience?

Embrace provides granular insights by allowing teams to build custom user flows and analyze them with specific tooling. This capability helps engineers understand the direct impact of technical performance on user engagement within their web and mobile applications.

Source: embrace.io

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