Factors.ai vs Lusha: Which Should You Choose in 2026?
Choosing between Factors.ai and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Factors.ai
AI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.
Best for you if:
- • Unifies cross-channel intent signals for B2B demand generation.
- • Uses AI to uncover buyer journeys and recommend campaign actions.
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  Factors.ai |  Lusha |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Market Intelligence | Market Intelligence |
Rating | —/100 | 82/100 |
| Feature | Factors.ai | Lusha |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceMarketing Automation | Market IntelligenceLead Generation |
How Factors.ai and Lusha Compare
Factors.ai
AI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.
Free tier available
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Free tier available · 82/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Factors.ai
Want the highest-rated option?
Lusha scores 82/100. Factors.ai is unrated.
Go with: Lusha
Value user reviews?
Neither has user reviews yet.
Go with: Lusha
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are market intelligence tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Lusha
- Higher score: 82/100 vs unrated
- Free tier available
- Our pick for this comparison
Factors.ai
The Bottom Line
Lusha (82/100) is our pick.
Frequently Asked Questions
Is Factors.ai or Lusha better?
Lusha scores 82/100 in our evaluation. Both are freemium.
What are Factors.ai and Lusha used for?
Factors.ai: AI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Factors.ai cost vs Lusha?
Factors.ai is freemium (free tier + paid plans). Lusha is freemium (free tier + paid plans). Visit their websites for detailed pricing.