Factors.ai
UnclaimedAI-powered B2B demand generation platform to uncover buyer journeys and optimize campaigns.
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TL;DR - Factors.ai
- Unifies cross-channel intent signals for B2B demand generation.
- Uses AI to uncover buyer journeys and recommend campaign actions.
- Optimizes LinkedIn ad spend and provides full-funnel visibility.
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Unifies fragmented data from multiple sources into one platform.
- Provides deep insights into anonymous website visitors and buyer intent.
- Optimizes LinkedIn ad spend and targeting for better ROI.
- Offers clear visibility into the full sales funnel for marketing and sales.
- Helps identify and prioritize high-intent accounts for outreach.
Cons
- No specific cons mentioned in the provided text.
Key Features
AI-powered buyer journey analysisCross-channel intent signal unificationAnonymous website visitor identification (reverse IP lookup)Account enrichment with geography and job titlesIntent capture from LinkedIn, Google, Meta, Bing adsIntegration with G2, Gartner, TrustRadius for third-party intent dataEnd-to-end buyer journey mappingLinkedIn AdPilot for audience building and campaign optimization
Pricing Plans
Free TrialFree
Free
- Identify companies visiting your website
- Analyze website traffic
- Set up Slack/MS Team alerts
Basic
Contact us
- Everything in Free
- Unmask over 75% companies visiting your website
- Segment accounts based on firmographic & behavioral filters
- Understand how LinkedIn Ads are influencing your accounts
- Rule-based alerts & workflows to increase sales efficiency
- Build up to 50 reports to track what matters
- Sync data to your CRM
Growth
Contact us
- Everything in Basic
- Get complete visibility over your buyer journey
- Custom account scoring and engagement tracking
- Know how G2 impacts your buyer journey
- Custom agentic alerts & workflows to scale outreach
- Advanced ABM analytics to understand how your campaigns are performing
Enterprise
Contact us
- Everything in Growth
- Predictive account scoring to prioritize accounts better
- Increase LinkedIn Ads ROI with impression control and conversion feedback
- Dynamically sync audiences to Google and LinkedIn Ads
- Get high-quality leads from Google Ads with enhanced conversions
- Analyze how accounts behave between different buyer stages
- Combine 1st, 2nd, and 3rd party intent for better targeting
About Factors.ai
By Toolradar Team·
Factors.ai is an AI-powered B2B demand generation platform designed to help marketing and sales teams understand buyer behavior, run targeted campaigns, and generate high-quality pipeline. It unifies intent signals from various sources like website visits, ad platforms, and sales intelligence tools, providing a comprehensive view of the buyer journey. The platform uses AI agents to analyze these signals, identify hidden buyer journeys, and recommend next best actions for tailored ads and outreach.
The platform offers Account Intelligence to identify anonymous website visitors, capture cross-channel intent, and map out the end-to-end buyer journey. It also includes LinkedIn AdPilot, a specialized tool to maximize ROI from LinkedIn Ads by building precise audiences, running intent-driven campaigns, and tracking true influence and ROI. Factors.ai aims to solve the problem of fragmented data and provide clear visibility into what drives pipeline, enabling GTM teams to scale their efforts and improve conversion rates.
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Factors.ai FAQ
What is Factors.ai?
Factors.ai is an AI-powered B2B demand generation platform that helps marketing and sales teams understand buyer behavior, unify intent signals, run targeted campaigns, and generate quality pipeline. It uses AI to uncover hidden buyer journeys and guide next best actions.
How much does Factors.ai cost?
The pricing information is not explicitly stated, but the presence of 'Book a demo' and 'Try for free' buttons suggests it is a paid product, likely with a free trial or demo period.
Is Factors.ai free?
Factors.ai offers a 'Try for free' option, indicating a free trial or a free tier, but it is primarily a paid product.
Who is Factors.ai for?
Factors.ai is designed for B2B marketing and sales teams, specifically GTM (Go-To-Market) teams, performance marketers, demand generation leads, and growth marketing and ops professionals looking to scale their pipeline and optimize ad spend.
Source: factors.ai