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6sense uses a combination of IP intelligence, device fingerprinting, and third-party data to match anonymous web visitors to company accounts. It does not identify individuals — it identifies the companies those visitors work for.
Intent data tracks the online research behavior of buying groups — such as content consumed, keywords searched, and competitor sites visited. This reveals which accounts are actively evaluating solutions before they contact your sales team.
No. 6sense integrates with your CRM (Salesforce, HubSpot, Microsoft Dynamics) to enrich account records with intent signals and predictive scores. It adds intelligence to your existing workflow rather than replacing it.
Most implementations take 4-12 weeks depending on complexity. This includes CRM integration, intent data configuration, predictive model training, and user onboarding.
While 6sense historically focused on enterprise, its free tier and Team plan make it accessible to mid-market B2B companies. However, the full platform value emerges with higher data volumes typical of larger organizations.
Source: 6sense.com