Flows vs Intercom Product Tours: Which Should You Choose in 2026?
Choosing between Flows and Intercom Product Tours comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Flows
Fully customizable platform for building product adoption and user engagement experiences.
Best for you if:
- • You want to try before committing
- • Build customizable in-app product adoption experiences like tours and announcements.
- • Offers a headless architecture for deep customization and integration with existing UI.
Intercom Product Tours
Interactive product tours
Best for you if:
- • No-code product tour builder integrated with Intercom
- • Guide users through your product with interactive walkthroughs
| At a Glance |  Flows |  Intercom Product Tours |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Product Analytics | Product Analytics |
Rating | —/100 | —/100 |
| Feature | Flows | Intercom Product Tours |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Product AnalyticsCustomer Success | Product AnalyticsCustomer Success |
How Flows and Intercom Product Tours Compare
Flows
Fully customizable platform for building product adoption and user engagement experiences.
Free tier available
Intercom Product Tours
Interactive product tours
Paid
Who Should Use What?
On a budget?
Flows has a free tier. Intercom Product Tours is paid only.
Go with: Flows
Want the highest-rated option?
Neither has been rated yet.
Go with: Flows
Value user reviews?
Neither has user reviews yet.
Go with: Flows
3 Questions to Help You Decide
What's your budget?
Flows is freemium. Intercom Product Tours is paid. Flows lets you start free.
What's your use case?
Both are product analytics tools. Compare their specific features to decide.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Flows
- Free tier available
- Our pick for this comparison
Intercom Product Tours
The Bottom Line
Flows is our pick.
Frequently Asked Questions
Is Flows or Intercom Product Tours better?
Flows scores high/100 in our evaluation. Flows is freemium and Intercom Product Tours is paid.
What are Flows and Intercom Product Tours used for?
Flows: Fully customizable platform for building product adoption and user engagement experiences.. Intercom Product Tours: Interactive product tours.
What does Flows cost vs Intercom Product Tours?
Flows is freemium (free tier + paid plans). Intercom Product Tours is a paid tool. Visit their websites for detailed pricing.