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Flows

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Fully customizable platform for building product adoption and user engagement experiences.

Free plan available
Freemium No-Code Customer Success Marketing Automation
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Tracked since 2026

The Bottom Line

Price
Free plan available. Compare plans

Key facts

  • Build customizable in-app product adoption experiences like tours and announcements.
  • Offers a headless architecture for deep customization and integration with existing UI.
  • Includes segmentation, localization, analytics, and usage-based pricing with a free tier.

Pros

  • Enables non-developers to build and launch in-app campaigns quickly.
  • Highly customizable with a headless architecture for native-feeling experiences.
  • Flexible usage-based pricing model with a free tier, avoiding steep subscription costs.
  • Comprehensive features for user engagement, from onboarding to revenue expansion.
  • Offers advanced targeting and analytics to optimize adoption workflows.

Cons

  • Requires SDK installation for integration.
  • Custom UI components may require developer involvement to leverage APIs and design systems fully.

What is Flows?

Flows is a comprehensive product adoption platform designed for modern companies to create and manage user onboarding and engagement experiences. It enables product teams and marketers to build various in-app experiences such as onboarding checklists, product tours, announcements, banners, and badges without requiring extensive engineering resources. The platform supports a product-led growth strategy by facilitating the creation of growth loops, driving key performance indicators, and enhancing sales, support, and marketing efforts. Flows provides a headless architecture, allowing for deep customization of every aspect of the adoption experience. It offers a range of pre-built, customizable components like tooltips, hints, modals, and multi-step tours, which can be triggered based on user behavior or page views. The platform also includes robust features for user segmentation, localization, versioning, and analytics to measure the effectiveness of adoption workflows. Its usage-based pricing model is designed to scale with a company's growth, offering a generous free tier for early-stage startups.

Available on: Web

Data compiled by Toolradar Pricing checked · How we evaluate
Source flows.sh

Key Features

  • Onboarding checklists
  • Product tours
  • In-app announcements and banners
  • Badges
  • Tooltips and hints
  • Modals
  • Multi-step tours
  • Embeddable components

Pricing Plans

Pricing checked Oct 16, 2026. Source: flows.sh/pricing, read Oct 16, 2026

Flows plans and prices, checked October 2026
Plan Price Details
Free

Free

  • Up to 250 MTUs
  • All features included
  • No credit card required
Pay-as-you-go (251 - 500 MTUs)

$0.1000 / MTU
Pay-as-you-go (501 - 1.5k MTUs)

$0.0500 / MTU
Pay-as-you-go (1.5k - 5k MTUs)

$0.0350 / MTU
Pay-as-you-go (5k - 15k MTUs)

$0.0250 / MTU
Pay-as-you-go (15k - 50k MTUs)

$0.0175 / MTU
Pay-as-you-go (50k+ MTUs)

$0.0125 / MTU
Calculate your cost View full pricing

Is Flows worth the price?

Great value

Flows offers a very generous pricing model, especially with its free tier up to 250 MTUs and the decreasing per-MTU cost as usage scales.

The pay-as-you-go structure ensures users only pay for what they use, making it fair for varying user bases. This pricing is best for startups and growing businesses that need flexible user engagement tools without high upfront costs.

Full Flows pricing: every plan, hidden costs and alternatives

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Flows by the numbers

Flows compared with 43 Customer Success tools on Toolradar, as of Oct 2026
Metric Flows Peer median Position (1 is best)
Free plan Yes 7 of 43 have one n/a
Listed as an alternative to 1 tool 1 #22 of 43 (joint)

Each position is counted among the tools that have data for that row, as noted under it. All Customer Success data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Flows by the numbers”, Oct 2026.

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Flows FAQ

How does Flows support a product-led growth strategy?

Flows facilitates product-led growth by enabling companies to create growth loops and enhance key performance indicators. It allows product teams and marketers to build various in-app experiences, driving user engagement and supporting sales, support, and marketing efforts.

Which teams benefit most from using Flows?

Flows is best suited for product teams and marketers who need to build and manage user onboarding and engagement experiences. It allows non-developers to launch in-app campaigns quickly, while also providing deep customization options for a native feel.

How does Flows compare to Appcues for building in-app experiences?

Flows offers a headless architecture for deep customization of adoption experiences, and it includes robust features for user segmentation and localization. Unlike some competitors, its flexible usage-based pricing model includes a free tier, designed to scale with company growth.

What kind of customization is possible with Flows?

Flows provides a headless architecture that allows for deep customization of every aspect of the adoption experience. It offers pre-built, customizable components like tooltips, modals, and multi-step tours that can be triggered based on user behavior or page views.

What are the main limitations to consider when implementing Flows?

Implementing Flows requires an SDK installation for integration into existing applications. While it offers extensive customization, fully leveraging custom UI components with its APIs and design systems may require developer involvement.

How is Flows priced?

Flows is available on a usage-based pricing model, which includes a generous free tier for early-stage startups. Paid plans are offered for increased usage and additional features, designed to scale with a company's growth rather than fixed subscription costs.

Can Flows be used to create onboarding checklists and product tours?

Yes, Flows enables the creation of various in-app experiences, including onboarding checklists and product tours. It also supports announcements, banners, and badges, all without requiring extensive engineering resources.

Source: flows.sh

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