Flows

Name: Flows
Brand: Flows
Price: 0.0125 USD

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Fully customizable platform for building product adoption and user engagement experiences.

Customer Success No-Code Marketing Automation

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Tracked since2026

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The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Enables non-developers to build and launch in-app campaigns quickly.

Biggest con

Requires SDK installation for integration.

TL;DR - Flows

Build customizable in-app product adoption experiences like tours and announcements.
Offers a headless architecture for deep customization and integration with existing UI.
Includes segmentation, localization, analytics, and usage-based pricing with a free tier.

Pricing: Free plan available

Best for: Growing teams

What is Flows?

Editorial review

Flows is a comprehensive product adoption platform designed for modern companies to create and manage user onboarding and engagement experiences. It enables product teams and marketers to build various in-app experiences such as onboarding checklists, product tours, announcements, banners, and badges without requiring extensive engineering resources. The platform supports a product-led growth strategy by facilitating the creation of growth loops, driving key performance indicators, and enhancing sales, support, and marketing efforts. Flows provides a headless architecture, allowing for deep customization of every aspect of the adoption experience. It offers a range of pre-built, customizable components like tooltips, hints, modals, and multi-step tours, which can be triggered based on user behavior or page views. The platform also includes robust features for user segmentation, localization, versioning, and analytics to measure the effectiveness of adoption workflows. Its usage-based pricing model is designed to scale with a company's growth, offering a generous free tier for early-stage startups.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceflows.sh ↗

Pros & Cons

Pros

Enables non-developers to build and launch in-app campaigns quickly.
Highly customizable with a headless architecture for native-feeling experiences.
Flexible usage-based pricing model with a free tier, avoiding steep subscription costs.
Comprehensive features for user engagement, from onboarding to revenue expansion.
Offers advanced targeting and analytics to optimize adoption workflows.

Cons

Requires SDK installation for integration.
Custom UI components may require developer involvement to leverage APIs and design systems fully.

Key Features

Onboarding checklistsProduct toursIn-app announcements and bannersBadgesTooltips and hintsModalsMulti-step toursEmbeddable components

Pricing Plans

Pricing checked Aug 24, 2026

Free

Up to 250 MTUs
All features included
No credit card required

Pay-as-you-go (251 - 500 MTUs)

$0.1000 / MTU

Pay-as-you-go (501 - 1.5k MTUs)

$0.0500 / MTU

Pay-as-you-go (1.5k - 5k MTUs)

$0.0350 / MTU

Pay-as-you-go (5k - 15k MTUs)

$0.0250 / MTU

Pay-as-you-go (15k - 50k MTUs)

$0.0175 / MTU

Pay-as-you-go (50k+ MTUs)

$0.0125 / MTU

Calculate your cost View full pricing

Is Flows worth the price?

90/100

Flows offers a very generous pricing model, especially with its free tier up to 250 MTUs and the decreasing per-MTU cost as usage scales.

The pay-as-you-go structure ensures users only pay for what they use, making it fair for varying user bases. This pricing is best for startups and growing businesses that need flexible user engagement tools without high upfront costs.

Hidden Costs & Gotchas

No clear mention of support tiers.

Potential for rapid MTU growth to increase costs.

Features are 'all included' but limits aren't detailed.

How Flows Compares to Competitors

Compared to platforms like Intercom or Braze, Flows' pay-as-you-go model is significantly more accessible for smaller businesses. Intercom's plans often start much higher, while Braze targets enterprise with custom pricing. Flows' $0.1000 per MTU for 251-500 MTUs is very competitive for entry-level usage.

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Best Flows Alternatives

Top alternatives based on features, pricing, and user needs.

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UserpilotPaid

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WalkMePaid

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AppcuesPaid

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Flows FAQ

How does Flows support a product-led growth strategy?

Flows facilitates product-led growth by enabling companies to create growth loops and enhance key performance indicators. It allows product teams and marketers to build various in-app experiences, driving user engagement and supporting sales, support, and marketing efforts.

Which teams benefit most from using Flows?

Flows is best suited for product teams and marketers who need to build and manage user onboarding and engagement experiences. It allows non-developers to launch in-app campaigns quickly, while also providing deep customization options for a native feel.

How does Flows compare to Appcues for building in-app experiences?

Flows offers a headless architecture for deep customization of adoption experiences, and it includes robust features for user segmentation and localization. Unlike some competitors, its flexible usage-based pricing model includes a free tier, designed to scale with company growth.

What kind of customization is possible with Flows?

Flows provides a headless architecture that allows for deep customization of every aspect of the adoption experience. It offers pre-built, customizable components like tooltips, modals, and multi-step tours that can be triggered based on user behavior or page views.

What are the main limitations to consider when implementing Flows?

Implementing Flows requires an SDK installation for integration into existing applications. While it offers extensive customization, fully leveraging custom UI components with its APIs and design systems may require developer involvement.

How is Flows priced?

Flows is available on a usage-based pricing model, which includes a generous free tier for early-stage startups. Paid plans are offered for increased usage and additional features, designed to scale with a company's growth rather than fixed subscription costs.

Can Flows be used to create onboarding checklists and product tours?

Yes, Flows enables the creation of various in-app experiences, including onboarding checklists and product tours. It also supports announcements, banners, and badges, all without requiring extensive engineering resources.

Source: flows.sh

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