Is Flows worth the price?
Flows offers a very generous pricing model, especially with its free tier up to 250 MTUs and the decreasing per-MTU cost as usage scales.
The pay-as-you-go structure ensures users only pay for what they use, making it fair for varying user bases. This pricing is best for startups and growing businesses that need flexible user engagement tools without high upfront costs.
Pricing Plans
Free
Free
- Up to 250 MTUs
- All features included
- No credit card required
Pay-as-you-go (251 - 500 MTUs)
$0.1000 / MTU
Pay-as-you-go (501 - 1.5k MTUs)
$0.0500 / MTU
Pay-as-you-go (1.5k - 5k MTUs)
$0.0350 / MTU
Pay-as-you-go (5k - 15k MTUs)
$0.0250 / MTU
Pay-as-you-go (15k - 50k MTUs)
$0.0175 / MTU
Pay-as-you-go (50k+ MTUs)
$0.0125 / MTU
Hidden Costs & Gotchas
No clear mention of support tiers.
Potential for rapid MTU growth to increase costs.
Features are 'all included' but limits aren't detailed.
Which Plan Do You Need?
Startups needing free user engagement
Growing businesses with variable MTUs
Companies seeking cost-effective scaling
How Flows Compares to Competitors
Compared to platforms like Intercom or Braze, Flows' pay-as-you-go model is significantly more accessible for smaller businesses. Intercom's plans often start much higher, while Braze targets enterprise with custom pricing. Flows' $0.1000 per MTU for 251-500 MTUs is very competitive for entry-level usage.
Flows Pricing FAQ
How much does Flows cost?
Flows uses custom pricing. Contact Flows directly for a quote based on your team size and requirements.
Does Flows have a free plan?
Yes. Flows offers a free plan called "Free". It includes: Up to 250 MTUs, All features included, No credit card required.
Is there a cheaper alternative to Flows?
Yes. Popular alternatives to Flows include Appcues, Pendo, Userpilot, WalkMe. Free alternatives include Amplitude. Compare them side-by-side on Toolradar.
Cheaper alternatives to Flows
1 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
