Folk vs Snov.io: Which Should You Choose in 2026?
Choosing between Folk and Snov.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Folk
Lightweight CRM for relationships
Best for you if:
- • Folk is a CRM designed for small teams managing relationships without complexity
- • It imports contacts from everywhere and provides simple pipeline management
Snov.io
Email finder and outreach platform
Best for you if:
- • Snov.io is a sales automation platform for email outreach
- • It finds emails, verifies contacts, and automates cold email campaigns
| At a Glance |  Folk |  Snov.io |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 82/100 | 82/100 |
| Feature | Folk | Snov.io |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingLead Generation | Email MarketingLead Generation |
How Folk and Snov.io Compare
Folk
Lightweight CRM for relationships
Free tier available · 82/100 score
Snov.io
Email finder and outreach platform
Free tier available · 82/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Folk
Want the highest-rated option?
Folk: 82/100. Snov.io: 82/100.
Go with: Folk
Value user reviews?
Neither has user reviews yet.
Go with: Folk
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Both score 82/100.
Key Takeaways
Folk
- Free tier available
- Our pick for this comparison
Snov.io
The Bottom Line
Folk (82/100) is our pick.
Frequently Asked Questions
Is Folk or Snov.io better?
Folk scores 82/100 in our evaluation. Both are freemium.
What are Folk and Snov.io used for?
Folk: Lightweight CRM for relationships. Snov.io: Email finder and outreach platform.
What does Folk cost vs Snov.io?
Folk is freemium (free tier + paid plans). Snov.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.