Gainsight vs HubSpot: Which Should You Choose in 2026?
Choosing between Gainsight and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Gainsight
Customer success platform
Best for you if:
- • Unified platform (CustomerOS) for end-to-end customer journey orchestration.
- • Leverages AI for early churn detection, expansion opportunities, and personalized customer engagement.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.8/10)
- • You want to try before committing
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Gainsight |  HubSpot |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 88/100 | 90/100 |
| Feature | Gainsight | HubSpot |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 88 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCustomer Success | Marketing AutomationCRM |
How Gainsight and HubSpot Compare
Gainsight
Customer success platform
Paid · 88/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Who Should Use What?
On a budget?
HubSpot has a free tier. Gainsight is paid only.
Go with: HubSpot
Want the highest-rated option?
Gainsight: 88/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Gainsight is paid. HubSpot is freemium. HubSpot lets you start free.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
HubSpot scores higher: 90/100 vs 88/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 88
- Free tier available
- Our pick for this comparison
Gainsight
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is Gainsight or HubSpot better?
HubSpot scores 90/100 in our evaluation. Gainsight is paid and HubSpot is freemium.
What are Gainsight and HubSpot used for?
Gainsight: Customer success platform. HubSpot: CRM platform for scaling businesses.
What does Gainsight cost vs HubSpot?
Gainsight is a paid tool. HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.