Gainsight vs Totango: Which Should You Choose in 2026?
Choosing between Gainsight and Totango comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Gainsight
Customer success platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.3/10)
- • You need marketing automation features specifically
- • Unified platform (CustomerOS) for end-to-end customer journey orchestration.
- • Leverages AI for early churn detection, expansion opportunities, and personalized customer engagement.
Totango
Composable customer success
Best for you if:
- • You need product analytics features specifically
- • AI-powered customer success platform for revenue growth and churn reduction.
- • Unifies post-sales teams with intelligent workflows and predictive analytics.
| At a Glance |  Gainsight |  Totango |
|---|---|---|
Price | Paid | Paid |
Best For | Marketing Automation | Product Analytics |
Rating | 88/100 | 83/100 |
| Feature | Gainsight | Totango |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 88 | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCustomer Success | Product AnalyticsCustomer Success |
How Gainsight and Totango Compare
Gainsight
Customer success platform
Paid · 88/100 score
Totango
Composable customer success
Paid · 83/100 score
Gainsight is a marketing automation tool. Totango is in product analytics.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Gainsight
Want the highest-rated option?
Gainsight: 88/100. Totango: 83/100.
Go with: Gainsight
Value user reviews?
Neither has user reviews yet.
Go with: Gainsight
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Gainsight is a marketing automation tool. Totango is in product analytics. Pick the category that matches your needs.
How important are ratings?
Gainsight scores higher: 88/100 vs 83/100.
Key Takeaways
Gainsight
- Higher score: 88/100 vs 83
- Our pick for this comparison
Totango
- Better fit for product analytics
The Bottom Line
Gainsight (88/100) is our pick.
Frequently Asked Questions
Is Gainsight or Totango better?
Gainsight scores 88/100 in our evaluation. Both are paid.
What are Gainsight and Totango used for?
Gainsight: Customer success platform. Totango: Composable customer success.
What does Gainsight cost vs Totango?
Gainsight is a paid tool. Totango is a paid tool. Visit their websites for detailed pricing.