Hopin vs Activecampaign: Which Should You Choose in 2026?
Choosing between Hopin and Activecampaign comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hopin
Virtual and hybrid events platform
Best for you if:
- • You need marketing features specifically
Activecampaign
Marketing automation with advanced segmentation and CRM
Best for you if:
- • You need productivity features specifically
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Marketing | Productivity |
Rating | —/100 | —/100 |
| Feature | Hopin | Activecampaign |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | — |
| Community Rating | ★★★★★4.2 | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 539 | 198 |
| Categories | MarketingCommunication | ProductivityMarketing |
Understanding the Differences
Both Hopin and Activecampaign solve similar problems, but they approach them differently.Hopin positions itself as "virtual and hybrid events platform" while Activecampaignfocuses on "marketing automation with advanced segmentation and crm". These differences matter depending on what you're trying to accomplish.
When to Choose Hopin
Hopin makes sense if you're looking for a comprehensive paid solution.
When to Choose Activecampaign
Activecampaign is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Activecampaign
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Activecampaign is built for teams that are leveling up.
We'd pick: Activecampaign
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Hopin is built for organizations like yours.
We'd pick: Hopin
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Hopin—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Hopin higher (/100). But the community has upvoted Hopin more (539 votes). Pick your source of truth.
Key Takeaways
What Hopin Does Better
- More community upvotes
- Our recommendation for most use cases
Consider Activecampaign If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Hopin. But the honest answer is that "better" depends on your situation. Hopin scores higher in our analysis, but Activecampaign might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Hopin or Activecampaign better?
Based on our analysis, Hopin scores higher with high/100. Hopin ispaid while Activecampaign is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Hopin to Activecampaign easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Hopin and Activecampaign offer free trials?
Most software in this category offers free trials or free tiers. Hopin is paid with potential trial.Activecampaign is paid with potential trial. Visit their websites for current trial offers.