HubSpot Chat vs Kustomer: Which Should You Choose in 2026?
Choosing between HubSpot Chat and Kustomer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HubSpot Chat
Engage website visitors in real time to convert leads, close deals, and provide better customer support.
Best for you if:
- • You want to try before committing
- • You need sales engagement features specifically
- • Connect with website visitors in real-time for sales and support.
- • Automate conversations with a free, no-code chatbot builder.
Kustomer
Customer service CRM platform
Best for you if:
- • You want the higher-rated option (8.3/10 vs 0.0/10)
- • You need live chat features specifically
- • Kustomer is a customer service CRM platform with omnichannel support
- • It unifies customer conversations across channels with AI-powered automation
| At a Glance |  HubSpot Chat |  Kustomer |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Sales Engagement | Live Chat |
Rating | —/100 | 83/100 |
| Feature | HubSpot Chat | Kustomer |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 83 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales EngagementHelp Desk | Live ChatCustomer Success |
How HubSpot Chat and Kustomer Compare
HubSpot Chat
Engage website visitors in real time to convert leads, close deals, and provide better customer support.
Free tier available
Kustomer
Customer service CRM platform
Paid · 83/100 score
HubSpot Chat is a sales engagement tool. Kustomer is in live chat.
Who Should Use What?
On a budget?
HubSpot Chat has a free tier. Kustomer is paid only.
Go with: HubSpot Chat
Want the highest-rated option?
Kustomer scores 83/100. HubSpot Chat is unrated.
Go with: Kustomer
Value user reviews?
Neither has user reviews yet.
Go with: Kustomer
3 Questions to Help You Decide
What's your budget?
HubSpot Chat is freemium. Kustomer is paid. HubSpot Chat lets you start free.
What's your use case?
HubSpot Chat is a sales engagement tool. Kustomer is in live chat. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Kustomer
- Higher score: 83/100 vs unrated
- Our pick for this comparison
HubSpot Chat
- Has a free tier
- Better fit for sales engagement
The Bottom Line
Kustomer (83/100) is our pick. HubSpot Chat has a free tier if you want to test without paying.
Frequently Asked Questions
Is HubSpot Chat or Kustomer better?
Kustomer scores 83/100 in our evaluation. HubSpot Chat is freemium and Kustomer is paid.
What are HubSpot Chat and Kustomer used for?
HubSpot Chat: Engage website visitors in real time to convert leads, close deals, and provide better customer support.. Kustomer: Customer service CRM platform.
What does HubSpot Chat cost vs Kustomer?
HubSpot Chat is freemium (free tier + paid plans). Kustomer is a paid tool. Visit their websites for detailed pricing.