HubSpot CRM vs HubSpot: Which Should You Choose in 2026?
Choosing between HubSpot CRM and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HubSpot CRM
Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.
Best for you if:
- • Free CRM for startups and small businesses with no expiration date.
- • Unifies customer data, streamlines operations, and offers powerful reporting.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 7.5/10)
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  HubSpot CRM |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing Automation | Marketing Automation |
Rating | 75/100 | 90/100 |
| Feature | HubSpot CRM | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 75 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCRM | Marketing AutomationCRM |
How HubSpot CRM and HubSpot Compare
HubSpot CRM
Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.
Free tier available · 75/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: HubSpot CRM
Want the highest-rated option?
HubSpot CRM: 75/100. HubSpot: 90/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are marketing automation tools. Compare their specific features to decide.
How important are ratings?
HubSpot scores higher: 90/100 vs 75/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 75
- Free tier available
- Our pick for this comparison
HubSpot CRM
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is HubSpot CRM or HubSpot better?
HubSpot scores 90/100 in our evaluation. Both are freemium.
What are HubSpot CRM and HubSpot used for?
HubSpot CRM: Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.. HubSpot: CRM platform for scaling businesses.
What does HubSpot CRM cost vs HubSpot?
HubSpot CRM is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.