HubSpot vs Pipedrive: Which Should You Choose in 2026?
Choosing between HubSpot and Pipedrive comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want the higher-rated option (9.0/10 vs 8.5/10)
- • You want to try before committing
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
Pipedrive
Sales CRM for small teams
Best for you if:
- • You need market intelligence features specifically
- • Sales-focused CRM for small teams
- • Visual pipeline management
| At a Glance |  HubSpot |  Pipedrive |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Marketing Automation | Market Intelligence |
Rating | 90/100 | 85/100 |
| Feature | HubSpot | Pipedrive |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 90 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing AutomationCRM | Market IntelligenceCRM |
How HubSpot and Pipedrive Compare
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Pipedrive
Sales CRM for small teams
Paid · 85/100 score
HubSpot is a marketing automation tool. Pipedrive is in market intelligence.
Who Should Use What?
On a budget?
HubSpot has a free tier. Pipedrive is paid only.
Go with: HubSpot
Want the highest-rated option?
HubSpot: 90/100. Pipedrive: 85/100.
Go with: HubSpot
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
HubSpot is freemium. Pipedrive is paid. HubSpot lets you start free.
What's your use case?
HubSpot is a marketing automation tool. Pipedrive is in market intelligence. Pick the category that matches your needs.
How important are ratings?
HubSpot scores higher: 90/100 vs 85/100.
Key Takeaways
HubSpot
- Higher score: 90/100 vs 85
- Free tier available
- Our pick for this comparison
Pipedrive
- Better fit for market intelligence
The Bottom Line
HubSpot (90/100) is our pick.
Frequently Asked Questions
Is HubSpot or Pipedrive better?
HubSpot scores 90/100 in our evaluation. HubSpot is freemium and Pipedrive is paid.
What are HubSpot and Pipedrive used for?
HubSpot: CRM platform for scaling businesses. Pipedrive: Sales CRM for small teams.
What does HubSpot cost vs Pipedrive?
HubSpot is freemium (free tier + paid plans). Pipedrive is a paid tool. Visit their websites for detailed pricing.