Keyhole vs Loomly: Which Should You Choose in 2026?
Choosing between Keyhole and Loomly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Keyhole
Social media analytics platform
Best for you if:
- • You need social media management features specifically
- • You need social media analytics platform
- • You need professional-grade features
Loomly
Social media management for teams
Best for you if:
- • You want the higher-rated option (8.0/10 vs 0.0/10)
- • You need content scheduling features specifically
- • Loomly is a social media management platform for brand content planning
- • It provides content calendars, approval workflows, and analytics
| At a Glance |  Loomly | |
|---|---|---|
Price | Paid | Paid |
Best For | Social Media Management | Content Scheduling |
Rating | —/100 | 80/100 |
| Feature | Keyhole | Loomly |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 40 | 0 |
| Categories | Social Media ManagementInfluencer Marketing | Content SchedulingSocial Media Management |
Understanding the Differences
Both Keyhole and Loomly solve similar problems, but they approach them differently.Keyhole positions itself as "social media analytics platform" while Loomlyfocuses on "social media management for teams". These differences matter depending on what you're trying to accomplish.
When to Choose Keyhole
Keyhole makes sense if you're looking for a comprehensive paid solution.
When to Choose Loomly
Loomly is worth considering if you need a professional-grade tool. Scoring 80/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Loomly
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Loomly is built for teams that are leveling up.
We'd pick: Loomly
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Keyhole is built for organizations like yours.
We'd pick: Keyhole
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Loomly—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Loomly higher (80/100). But the community has upvoted Keyhole more (40 votes). Pick your source of truth.
Key Takeaways
What Loomly Does Better
- Higher overall score (80/100)
- Our recommendation for most use cases
Consider Keyhole If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Loomly (80/100). But the honest answer is that "better" depends on your situation. Loomly scores higher in our analysis, but Keyhole might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Keyhole or Loomly better?
Based on our analysis, Loomly scores higher with 80/100. Keyhole ispaid while Loomly is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Keyhole to Loomly easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Keyhole and Loomly offer free trials?
Most software in this category offers free trials or free tiers. Keyhole is paid with potential trial.Loomly is paid with potential trial. Visit their websites for current trial offers.