TL;DR - Keyhole
- Social listening and analytics platform for tracking mentions, hashtags, and competitors
- Real-time monitoring across social media, news, blogs, and forums
- Offers paid tiers starting from a professional level
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms
What is Keyhole?
Keyhole is a social media analytics and listening platform that tracks brand mentions, hashtag performance, competitor activity, and audience sentiment across social networks, news, blogs, and forums. Acquired by Muck Rack, it combines real-time social monitoring with historical data analysis and influencer identification. The platform serves agencies, global brands, and enterprises including Google, Spotify, L'Oreal, and Ogilvy, providing automated reports that eliminate manual spreadsheet work. Keyhole is rated highly on G2 for social analytics with a top rating.
Available on: Web
Pros & Cons
Pros
- Highly rated social analytics tool on G2 with top scores
- Real-time monitoring catches brand mentions instantly
- Historical data enables long-term trend analysis
- Automated reports save hours of manual work
- Tracks conversations beyond social media (news, blogs, forums)
- Trusted by major brands like Google, Spotify, and L'Oreal
Cons
- A professional plan has a significant cost which may be prohibitive for small teams
- No free tier available
- Now part of Muck Rack which may affect standalone roadmap
- An advanced plan is needed for YouTube analytics
- Pricing page redirects to Muck Rack demo request
Ratings Across the Web
4.3(70 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Real-time social listening and brand mention trackingHashtag analytics and campaign performance trackingCompetitor benchmarking and share-of-voice analysisSentiment analysis across social and web mentionsInfluencer identification and engagement metricsHistorical data access for trend analysisAutomated report generation and schedulingAccount-level profile analyticsMulti-platform tracking (Twitter, Instagram, Facebook, YouTube)News, blog, and forum monitoring
Pricing
Paid
Keyhole offers paid plans. Visit their website for current pricing details.
Reviews
4.3/5
Across 70 verified user reviews on g2
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Keyhole FAQ
What social platforms does Keyhole track?
Keyhole monitors Twitter/X, Instagram, Facebook, YouTube (Enterprise plan), TikTok, and LinkedIn. It also tracks mentions across news sites, blogs, and forums, giving you a complete picture of where your brand is being discussed online.
Is Keyhole now part of Muck Rack?
Yes. Keyhole was acquired by Muck Rack in 2024 and now operates as their social listening and analytics component. The Keyhole product continues to function independently, but new customers may be directed through Muck Rack's sales process for pricing and onboarding.
Can Keyhole track hashtag campaigns?
Yes. Keyhole is widely used for hashtag tracking across Twitter and Instagram. You can monitor campaign-specific hashtags in real time, see reach and engagement metrics, identify top contributors, and generate shareable reports for stakeholders.
Does Keyhole offer competitor analysis?
Yes. Keyhole's competitor benchmarking feature lets you track rival brands' social performance, share of voice, posting frequency, and engagement rates. You can compare your metrics side-by-side to identify gaps and opportunities.
How does the sentiment analysis work?
Keyhole uses natural language processing to classify mentions as positive, negative, or neutral. This is available across all monitored channels including social media, news, and forums. Sentiment trends are visualized over time so you can spot reputation shifts early.
Source: keyhole.co