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Reviews on G2
70 reviews tracked

The Bottom Line

Price
Paid plans only. Compare plans

Key facts

  • Social listening and analytics platform for tracking mentions, hashtags, and competitors
  • Real-time monitoring across social media, news, blogs, and forums
  • Offers paid tiers starting from a professional level

Pros

  • Highly rated social analytics tool on G2 with top scores
  • Real-time monitoring catches brand mentions instantly
  • Historical data enables long-term trend analysis
  • Automated reports save hours of manual work
  • Tracks conversations beyond social media (news, blogs, forums)
  • Trusted by major brands like Google, Spotify, and L'Oreal

Cons

  • A professional plan has a significant cost which may be prohibitive for small teams
  • No free tier available
  • Now part of Muck Rack which may affect standalone roadmap
  • An advanced plan is needed for YouTube analytics
  • Pricing page redirects to Muck Rack demo request

What is Keyhole?

Keyhole is a social media analytics and listening platform that tracks brand mentions, hashtag performance, competitor activity, and audience sentiment across social networks, news, blogs, and forums. Acquired by Muck Rack, it combines real-time social monitoring with historical data analysis and influencer identification. The platform serves agencies, global brands, and enterprises including Google, Spotify, L'Oreal, and Ogilvy, providing automated reports that eliminate manual spreadsheet work. Keyhole is rated highly on G2 for social analytics with a top rating.

Available on: Web

Ratings Across the Web

4.3 (70 reviews)

Keyhole holds an aggregate rating of 4.3 out of 5 from 70 reviews across G2, last checked March 19, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Real-time social listening and brand mention tracking
  • Hashtag analytics and campaign performance tracking
  • Competitor benchmarking and share-of-voice analysis
  • Sentiment analysis across social and web mentions
  • Influencer identification and engagement metrics
  • Historical data access for trend analysis
  • Automated report generation and scheduling
  • Account-level profile analytics
  • Multi-platform tracking (Twitter, Instagram, Facebook, YouTube)
  • News, blog, and forum monitoring

Pricing

Paid

Keyhole offers paid plans. Visit their website for current pricing details.

View pricing

Is Keyhole worth the price?

Fair value

It's best suited for businesses with a dedicated budget for in-depth social listening and influencer tracking.

Hidden Costs & Gotchas

Potential for overage fees if trackers exceeded.

Full Keyhole pricing: every plan, hidden costs and alternatives

Email me when Keyhole changes its price

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Keyhole by the numbers

Keyhole compared with 40 Brand Monitoring tools on Toolradar, as of Nov 2026
Metric Keyhole Peer median Position (1 is best)
Free plan No 2 of 40 have one n/a
Listed as an alternative to 3 tools 2 #13 of 40 (joint)
User rating 4.3/5 (across the web, 70 ratings) 4.5/5 #8 of 12 tools with 20+ reviews

Listed as an alternative to: #11 on 2026-10-16 to #13 on 2026-11-02 (rank among 40 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Brand Monitoring data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Keyhole by the numbers”, Nov 2026.

Reviews

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4.3/5

Across 70 verified user reviews on G2

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Keyhole FAQ

What social platforms does Keyhole track?

Keyhole monitors Twitter/X, Instagram, Facebook, YouTube (Enterprise plan), TikTok, and LinkedIn. It also tracks mentions across news sites, blogs, and forums, giving you a complete picture of where your brand is being discussed online.

Is Keyhole now part of Muck Rack?

Yes. Keyhole was acquired by Muck Rack in 2024 and now operates as their social listening and analytics component. The Keyhole product continues to function independently, but new customers may be directed through Muck Rack's sales process for pricing and onboarding.

Can Keyhole track hashtag campaigns?

Yes. Keyhole is widely used for hashtag tracking across Twitter and Instagram. You can monitor campaign-specific hashtags in real time, see reach and engagement metrics, identify top contributors, and generate shareable reports for stakeholders.

Does Keyhole offer competitor analysis?

Yes. Keyhole's competitor benchmarking feature lets you track rival brands' social performance, share of voice, posting frequency, and engagement rates. You can compare your metrics side-by-side to identify gaps and opportunities.

How does the sentiment analysis work?

Keyhole uses natural language processing to classify mentions as positive, negative, or neutral. This is available across all monitored channels including social media, news, and forums. Sentiment trends are visualized over time so you can spot reputation shifts early.

Source: keyhole.co

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