What is Keyhole?
Keyhole is a market intelligence tool. Keyhole is a social media analytics and listening platform that tracks brand mentions, hashtag performance, competitor activity, and audience sentiment across social networks, news, blogs, and forums. Acquired by Muck Rack in 2024, it combines real-time social monitoring with historical data analysis and influencer identification. Keyhole is paid-only, with most plans including a trial period. Buyers most often compare Keyhole against Agorapulse, Loomly, CreatorIQ.
TL;DR - Keyhole
- Social listening and analytics platform for tracking mentions, hashtags, and competitors
- Real-time monitoring across social media, news, blogs, and forums
- Plans from $179/mo (Professional) to $999/mo (Enterprise)
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms
Pros & Cons
Pros
- #1 rated social analytics tool on G2 with 5/5 stars
- Real-time monitoring catches brand mentions instantly
- Historical data enables long-term trend analysis
- Automated reports save hours of manual work
- Tracks conversations beyond social media (news, blogs, forums)
- Trusted by major brands like Google, Spotify, and L'Oreal
Cons
- Professional plan starts at $179/mo which is pricey for small teams
- No free tier available
- Now part of Muck Rack which may affect standalone roadmap
- Enterprise plan at $999/mo needed for YouTube analytics
- Pricing page redirects to Muck Rack demo request
Ratings Across the Web
4.3(70 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Real-time social listening and brand mention trackingHashtag analytics and campaign performance trackingCompetitor benchmarking and share-of-voice analysisSentiment analysis across social and web mentionsInfluencer identification and engagement metricsHistorical data access for trend analysisAutomated report generation and schedulingAccount-level profile analyticsMulti-platform tracking (Twitter, Instagram, Facebook, YouTube)News, blog, and forum monitoring
Pricing
Paid
Keyhole offers paid plans. Visit their website for current pricing details.
About Keyhole
By Toolradar Team·
Keyhole is a social media analytics and listening platform that tracks brand mentions, hashtag performance, competitor activity, and audience sentiment across social networks, news, blogs, and forums. Acquired by Muck Rack in 2024, it combines real-time social monitoring with historical data analysis and influencer identification. The platform serves agencies, global brands, and enterprises including Google, Spotify, L'Oreal, and Ogilvy, providing automated reports that eliminate manual spreadsheet work. Keyhole is rated #1 on G2 for social analytics with a 5/5 rating.
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Keyhole FAQ
What social platforms does Keyhole track?
Keyhole monitors Twitter/X, Instagram, Facebook, YouTube (Enterprise plan), TikTok, and LinkedIn. It also tracks mentions across news sites, blogs, and forums, giving you a complete picture of where your brand is being discussed online.
Is Keyhole now part of Muck Rack?
Yes. Keyhole was acquired by Muck Rack in 2024 and now operates as their social listening and analytics component. The Keyhole product continues to function independently, but new customers may be directed through Muck Rack's sales process for pricing and onboarding.
Can Keyhole track hashtag campaigns?
Yes. Keyhole is widely used for hashtag tracking across Twitter and Instagram. You can monitor campaign-specific hashtags in real time, see reach and engagement metrics, identify top contributors, and generate shareable reports for stakeholders.
Does Keyhole offer competitor analysis?
Yes. Keyhole's competitor benchmarking feature lets you track rival brands' social performance, share of voice, posting frequency, and engagement rates. You can compare your metrics side-by-side to identify gaps and opportunities.
How does the sentiment analysis work?
Keyhole uses natural language processing to classify mentions as positive, negative, or neutral. This is available across all monitored channels including social media, news, and forums. Sentiment trends are visualized over time so you can spot reputation shifts early.
Source: keyhole.co