Keyhole vs Modash: Which is Better in 2026?
Choosing between Keyhole and Modash comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Modash wins this matchup. Our overall Analytics pick is Google Analytics. Our free Analytics pick is Firebase Analytics. Pick Keyhole if you need analytics.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Keyhole
Social media analytics platform
Best for you if:
- • You need analytics features specifically
- • Social listening and analytics platform for tracking mentions, hashtags, and competitors
- • Real-time monitoring across social media, news, blogs, and forums
Modash
Manage & grow your influencer program from discovery to payment in one platform.
Best for you if:
- • You need influencer marketing features specifically
- • All-in-one platform for influencer discovery, management, tracking, and payment.
- • Access to 350M+ influencer profiles across Instagram, TikTok, and YouTube with AI search and filters.
| At a Glance |  Keyhole |  Modash |
|---|---|---|
Starts at | Custom | $199/moEssentials |
Best For | Analytics | Influencer Marketing |
Rating | 4.3/5 | 4.9/5 |
Free plan | No | No |
Choose Keyhole or Modash?
Choose Keyhole if
Social media analytics platform
- Highly rated social analytics tool on G2 with top scores
- Real-time monitoring catches brand mentions instantly
- Historical data enables long-term trend analysis
- Your work is analytics-shaped, not influencer marketing-shaped
Choose Modash if
Manage & grow your influencer program from discovery to payment in one platform.
- Influencer discovery
- Good data
- Fair pricing
- Your work is influencer marketing-shaped, not analytics-shaped
| Feature | Keyhole | Modash |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.3/5 70 reviews | ★4.9/5 34 reviews |
| Categories | AnalyticsSocial Media Management | Influencer MarketingMarketing Automation |
In-Depth Analysis
Keyhole
Social media analytics platform
Keyhole's pricing is on the expensive side compared to many social media analytics platforms, with the Professional tier starting at $179/month for only 3 trackers.
Watch out
Potential for overage fees if trackers exceeded.
Strengths
- +Highly rated social analytics tool on G2 with top scores
- +Real-time monitoring catches brand mentions instantly
- +Historical data enables long-term trend analysis
- +Automated reports save hours of manual work
- +Tracks conversations beyond social media (news, blogs, forums)
Weaknesses
- -A professional plan has a significant cost which may be prohibitive for small teams
- -No free tier available
- -Now part of Muck Rack which may affect standalone roadmap
- -An advanced plan is needed for YouTube analytics
- -Pricing page redirects to Muck Rack demo request
Key features
Modash
Manage & grow your influencer program from discovery to payment in one platform.
Modash starts at $199/month (Essentials) with a 14-day free trial, reasonable for mid-size influencer programs managing up to 100 creators.
Watch out
5% payout fee on Performance plan beyond $10K annual fee-free threshold
Strengths
- +Influencer discovery
- +Good data
- +Fair pricing
- +Easy to use
- +Good for agencies
Weaknesses
- -Limited features
- -Data accuracy varies
- -Better alternatives exist
- -Learning curve
- -Platform focus
Key features
Pricing: Keyhole vs Modash
| Plan | Keyhole | Modash |
|---|---|---|
| Tier 1 | N/A | $199 Essentials |
| Tier 2 | N/A | $499 Performance |
| Tier 3 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Keyhole pricing and Modash pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Modash
Want the highest-rated option?
Keyhole: 4.3/5 (70 reviews). Modash: 4.9/5 (34 reviews).
Go with: Modash
Value user reviews?
Keyhole: 70 reviews (4.3/5). Modash: 34 reviews (4.9/5).
Go with: Keyhole
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Keyhole is a analytics tool. Modash is in influencer marketing. Pick the category that matches your needs.
How important are ratings?
Modash is rated higher: 4.9/5 vs 4.3/5.
Key Takeaways
Modash
- Higher user rating: 4.9/5 vs 4.3/5
- Our pick for this comparison
Keyhole
- Larger review base (70 reviews)
- Better fit for analytics
The Bottom Line
Modash wins this matchup. Our overall Analytics pick is Google Analytics. Our free Analytics pick is Firebase Analytics.
Frequently Asked Questions
Is Keyhole or Modash better?
Modash is rated in our evaluation. Both are paid.
What are Keyhole and Modash used for?
Keyhole: Social media analytics platform. Modash: Manage & grow your influencer program from discovery to payment in one platform..
What does Keyhole cost vs Modash?
Keyhole is a paid tool. Modash is a paid tool. Visit their websites for detailed pricing.