Brand24 vs Keyhole: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and Keyhole side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Brand24 leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
Keyhole
Social media analytics platform
Best for you if:
- • You want highly rated social analytics tool on G2 with top scores
| At a Glance | Brand24 | Keyhole |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | Not published |
Category | Marketing Analytics | Analytics Social Media Management |
Rating | 4.6/5 G2 4.6 359 reviews | 4.3/5 G2 4.3 70 reviews |
Free plan | No | No |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | Potential for overage fees if trackers exceeded. |
Choose Brand24 or Keyhole?
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
- You work in marketing, not analytics
Choose Keyhole if
- You want highly rated social analytics tool on G2 with top scores
- You want real-time monitoring catches brand mentions instantly
- You work in analytics, not marketing
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Keyhole
Social media analytics platform
It's best suited for businesses with a dedicated budget for in-depth social listening and influencer tracking.
Watch out
Potential for overage fees if trackers exceeded.
Strengths
- Pro: Highly rated social analytics tool on G2 with top scores
- Pro: Real-time monitoring catches brand mentions instantly
- Pro: Historical data enables long-term trend analysis
- Pro: Automated reports save hours of manual work
- Pro: Tracks conversations beyond social media (news, blogs, forums)
Weaknesses
- Con: A professional plan has a significant cost which may be prohibitive for small teams
- Con: No free tier available
- Con: Now part of Muck Rack which may affect standalone roadmap
- Con: An advanced plan is needed for YouTube analytics
- Con: Pricing page redirects to Muck Rack demo request
Key features
Plans and prices: Brand24 vs Keyhole
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
| Keyhole | No plan prices on file | keyhole.co/pricing read Sep 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and Keyhole pricing.
Key Takeaways
Brand24
- Higher user rating: 4.6/5 vs 4.3/5
Keyhole
- Choose if you want social media analytics platform
What the data shows
On the data below, Brand24 leads on higher user rating. We do not name an overall winner for this pair.
- Brand24 has the higher user rating (4.6/5 from 359 reviews for Brand24, 4.3/5 from 70 reviews for Keyhole).
- Brand24 starts at $249/mo flat, billed monthly; Keyhole has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and Keyhole compare in 2026?
On the data below, Brand24 leads on higher user rating. We do not name an overall winner for this pair. Brand24 has the higher user rating (4.6/5 from 359 reviews for Brand24, 4.3/5 from 70 reviews for Keyhole). Brand24 starts at $249/mo flat, billed monthly; Keyhole has no public paid plan price on file.
What are Brand24 and Keyhole used for?
Brand24: Track online conversations about your brand in real-time. Keyhole: Social media analytics platform.
What does Brand24 cost vs Keyhole?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Keyhole has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brand24 and Keyhole?
Brand24's main strength: good social listening. Keyhole's main strength: highly rated social analytics tool on G2 with top scores.