Keyhole vs Lately: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Keyhole and Lately side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Lately leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Keyhole
Social media analytics platform
Best for you if:
- • You want highly rated social analytics tool on G2 with top scores
Lately
Turn long-form content into weeks of social posts
Best for you if:
- • You want AI social content
| At a Glance | Keyhole | Lately |
|---|---|---|
Starts at | Not published | From $29/mo, billed monthly Starter plan |
Category | Analytics Social Media Management | Social Media Management AI Writing |
Rating | 4.3/5 G2 4.3 70 reviews | 4.7/5 G2 4.5 · Capterra 4.9 22 reviews |
Free plan | No | No |
Watch out for | Potential for overage fees if trackers exceeded. | Growth plan only includes 1 voice model. If you manage multiple brands or want different content voices, you are stuck on Enterprise (custom pricing) for unlimited voice models. |
Choose Keyhole or Lately?
Choose Keyhole if
- You want highly rated social analytics tool on G2 with top scores
- You want real-time monitoring catches brand mentions instantly
- You work in analytics, not social media management
Choose Lately if
- You want AI social content
- You want repurposing
- You work in social media management, not analytics
In-Depth Analysis
Keyhole
Social media analytics platform
It's best suited for businesses with a dedicated budget for in-depth social listening and influencer tracking.
Watch out
Potential for overage fees if trackers exceeded.
Strengths
- Pro: Highly rated social analytics tool on G2 with top scores
- Pro: Real-time monitoring catches brand mentions instantly
- Pro: Historical data enables long-term trend analysis
- Pro: Automated reports save hours of manual work
- Pro: Tracks conversations beyond social media (news, blogs, forums)
Weaknesses
- Con: A professional plan has a significant cost which may be prohibitive for small teams
- Con: No free tier available
- Con: Now part of Muck Rack which may affect standalone roadmap
- Con: An advanced plan is needed for YouTube analytics
- Con: Pricing page redirects to Muck Rack demo request
Key features
Lately
Turn long-form content into weeks of social posts
Lately carves out a niche in AI-powered content repurposing, it takes longform content (blogs, podcasts, videos) and generates dozens of social media posts using a trained voice model.
Watch out
Growth plan only includes 1 voice model. If you manage multiple brands or want different content voices, you are stuck on Enterprise (custom pricing) for unlimited voice models.
Strengths
- Pro: AI social content
- Pro: Repurposing
- Pro: Analytics
- Pro: Time saving
- Pro: Good for marketing
Weaknesses
- Con: Expensive
- Con: Quality varies
- Con: Learning curve
- Con: Limited platforms
- Con: Better alternatives exist
Key features
Plans and prices: Keyhole vs Lately
| Tool | Plans and prices | Source |
|---|---|---|
| Keyhole | No plan prices on file | keyhole.co/pricing read Sep 30, 2026 |
| Lately |
| lately.ai/pricing read Oct 23, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Keyhole pricing and Lately pricing.
Key Takeaways
Keyhole
- Choose if you want social media analytics platform
Lately
- Higher user rating: 4.7/5 vs 4.3/5
What the data shows
On the data below, Lately leads on higher user rating. We do not name an overall winner for this pair.
- Lately has the higher user rating (4.3/5 from 70 reviews for Keyhole, 4.7/5 from 22 reviews for Lately).
- Lately starts at $29/mo, billed monthly; Keyhole has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Keyhole and Lately compare in 2026?
On the data below, Lately leads on higher user rating. We do not name an overall winner for this pair. Lately has the higher user rating (4.3/5 from 70 reviews for Keyhole, 4.7/5 from 22 reviews for Lately). Lately starts at $29/mo, billed monthly; Keyhole has no public paid plan price on file.
What are Keyhole and Lately used for?
Keyhole: Social media analytics platform. Lately: Turn long-form content into weeks of social posts.
What does Keyhole cost vs Lately?
Keyhole has no public paid-plan price on file. Lately's cheapest paid plan is Starter at $29/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Keyhole and Lately?
Keyhole's main strength: highly rated social analytics tool on G2 with top scores. Lately's main strength: AI social content.