Keyhole vs Lately: Which is Better in 2026?
Choosing between Keyhole and Lately comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Keyhole
Social media analytics platform
Best for you if:
- • You need analytics features specifically
- • Social listening and analytics platform for tracking mentions, hashtags, and competitors
- • Real-time monitoring across social media, news, blogs, and forums
Lately
Turn long-form content into weeks of social posts
Best for you if:
- • You need social media management features specifically
- • AI-powered social media platform that transforms long-form content into dozens of optimized social posts.
- • Learns your brand voice and audience preferences to generate high-performing content variations.
| At a Glance |  Keyhole |  Lately |
|---|---|---|
Starts at | Paid | $29/moStarter |
Best For | Analytics | Social Media Management |
Rating | - | - |
Choose Keyhole or Lately?
Choose Keyhole if
Social media analytics platform
- #1 rated social analytics tool on G2 with 5/5 stars
- Real-time monitoring catches brand mentions instantly
- Historical data enables long-term trend analysis
- Your work is analytics-shaped, not social media management-shaped
Choose Lately if
Turn long-form content into weeks of social posts
- AI social content
- Repurposing
- Analytics
- Your work is social media management-shaped, not analytics-shaped
| Feature | Keyhole | Lately |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.3/5 70 reviews | ★4.5/5 15 reviews |
| Categories | AnalyticsSocial Media Management | Social Media ManagementContent Marketing |
In-Depth Analysis
Keyhole
Social media analytics platform
Strengths
- +#1 rated social analytics tool on G2 with 5/5 stars
- +Real-time monitoring catches brand mentions instantly
- +Historical data enables long-term trend analysis
- +Automated reports save hours of manual work
- +Tracks conversations beyond social media (news, blogs, forums)
Weaknesses
- -Professional plan starts at $179/mo which is pricey for small teams
- -No free tier available
- -Now part of Muck Rack which may affect standalone roadmap
- -Enterprise plan at $999/mo needed for YouTube analytics
- -Pricing page redirects to Muck Rack demo request
Key features
Lately
Turn long-form content into weeks of social posts
Strengths
- +AI social content
- +Repurposing
- +Analytics
- +Time saving
- +Good for marketing
Weaknesses
- -Expensive
- -Quality varies
- -Learning curve
- -Limited platforms
- -Better alternatives exist
Key features
Pricing: Keyhole vs Lately
| Plan | Keyhole | Lately |
|---|---|---|
| Tier 1 | N/A | $29 Starter |
| Tier 2 | N/A | $99 Growth |
| Tier 3 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Keyhole pricing and Lately pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Lately
Want the highest-rated option?
Neither has user reviews yet.
Go with: Keyhole
Value user reviews?
Neither has user reviews yet.
Go with: Lately
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Keyhole is a analytics tool. Lately is in social media management. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Lately
- Higher user rating: 4.5/5 vs 4.3/5
- Our pick for this comparison
Keyhole
- Larger review base (70 reviews)
- Better fit for analytics
The Bottom Line
Lately is our pick.
Frequently Asked Questions
Is Keyhole or Lately better?
Lately is rated in our evaluation. Both are paid.
What are Keyhole and Lately used for?
Keyhole: Social media analytics platform. Lately: Turn long-form content into weeks of social posts.
What does Keyhole cost vs Lately?
Keyhole is a paid tool. Lately is a paid tool. Visit their websites for detailed pricing.