Lately starts at $29/month on the Starter plan.
Verified Oct 2026 from the official pricing page.
Is Lately worth the price?
Lately carves out a niche in AI-powered content repurposing, it takes longform content (blogs, podcasts, videos) and generates dozens of social media posts using a trained voice model.
Enterprise pricing is fully custom and targets large organizations with employee advocacy needs. The core value proposition is strong, automated content atomization saves hours, but the limited voice model count (1 on Growth) and the significant price gap between Starter and Growth may push mid-range users toward alternatives.
Pricing Plans
Free TrialStarter
$29/month
- Content repurposing
- Basic scheduling
- Analytics
Growth
$99/month
- Full calendar
- AI scheduling
- Voice model editing
- RSS integration
Enterprise
Custom
- Multi-client governance
- Employee advocacy
- Language adaptation
Hidden Costs & Gotchas
Growth plan only includes 1 voice model. If you manage multiple brands or want different content voices, you are stuck on Enterprise (custom pricing) for unlimited voice models.
Customer support on Growth is chat-only with 48-hour response times. Dedicated support and faster response (24 hours) requires Enterprise.
Approval workflows are listed as limited on Growth. Full governance and multi-client account management requires Enterprise.
How Lately compares
1 of 6 direct competitors offers a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Lately | $29/month, billing unit not specified | No |
| ContentStudio | $19/month, billing unit not specified | No |
| Loomly | $65/month flat for the whole organisation | No |
| Buffer | $5/month, billing unit not specified | Yes |
| Hootsuite | $99/user/month | No |
| Sprout Social | $199/month, billing unit not specified | No |
| Agorapulse | $99/user/month | No |
Lately Pricing FAQ
How much does Lately cost?
Lately starts at $29/month on the Starter plan. It offers 2 paid tiers ranging from $29/month to $99/month.
Does Lately have a free plan?
Lately does not offer a permanent free plan. A free trial is available.
Does Lately offer a free trial?
Yes. Lately offers a free trial.
What is the cheapest Lately paid plan?
The cheapest paid plan for Lately is "Starter" at $29/month. Key features include: Content repurposing, Basic scheduling, Analytics.
What are alternatives to Lately?
Alternatives to Lately include ContentStudio, Loomly, Buffer, Hootsuite. ContentStudio starts at $19/month, billing unit not specified; Loomly starts at $65/month flat for the whole organisation; Buffer starts at $5/month, billing unit not specified.
Lately alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Lately pricing: lately.ai/pricing (verified Oct 2026)
- Cite this data: Toolradar, Lately pricing verified Oct 2026, toolradar.com/tools/lately/pricing
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