Keyhole vs Semrush: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Keyhole and Semrush side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Semrush leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Keyhole
Social media analytics platform
Best for you if:
- • You want highly rated social analytics tool on G2 with top scores
Semrush
Online visibility management platform
Best for you if:
- • You want comprehensive toolkit
| At a Glance | Keyhole | Semrush |
|---|---|---|
Starts at | Not published | From $139.95/mo, billed monthly Pro plan |
Category | Analytics Social Media Management | SEO Tools Marketing |
Rating | 4.3/5 G2 4.3 70 reviews | 4.5/5 G2 4.4 · Capterra 4.6 6,361 reviews |
Free plan | No | No |
Watch out for | Potential for overage fees if trackers exceeded. | Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price |
Choose Keyhole or Semrush?
Choose Keyhole if
- You want highly rated social analytics tool on G2 with top scores
- You want real-time monitoring catches brand mentions instantly
- You work in analytics, not SEO tools
Choose Semrush if
- You want comprehensive toolkit
- You want great for PPC
- You work in SEO tools, not analytics
In-Depth Analysis
Keyhole
Social media analytics platform
It's best suited for businesses with a dedicated budget for in-depth social listening and influencer tracking.
Watch out
Potential for overage fees if trackers exceeded.
Strengths
- Pro: Highly rated social analytics tool on G2 with top scores
- Pro: Real-time monitoring catches brand mentions instantly
- Pro: Historical data enables long-term trend analysis
- Pro: Automated reports save hours of manual work
- Pro: Tracks conversations beyond social media (news, blogs, forums)
Weaknesses
- Con: A professional plan has a significant cost which may be prohibitive for small teams
- Con: No free tier available
- Con: Now part of Muck Rack which may affect standalone roadmap
- Con: An advanced plan is needed for YouTube analytics
- Con: Pricing page redirects to Muck Rack demo request
Key features
Semrush
Online visibility management platform
Semrush is the most comprehensive all-in-one SEO and digital marketing platform, and its pricing reflects the breadth.
Watch out
Extra user seats are expensive: Pro allows 1 user ($45/additional), Guru 1 user ($80/additional), Business 1 user ($100/additional). A 3-person agency on Guru pays $249.95 + 2×$80 = $409.95/mo, 64% more than the sticker price
Strengths
- Pro: Comprehensive toolkit
- Pro: Great for PPC
- Pro: Content marketing features
Weaknesses
- Con: Steep learning curve
- Con: Can be overwhelming
Key features
Plans and prices: Keyhole vs Semrush
| Tool | Plans and prices | Source |
|---|---|---|
| Keyhole | No plan prices on file | keyhole.co/pricing read Sep 30, 2026 |
| Semrush |
| semrush.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Keyhole pricing and Semrush pricing.
Key Takeaways
Keyhole
- Choose if you want social media analytics platform
Semrush
- Higher user rating: 4.5/5 vs 4.3/5
What the data shows
On the data below, Semrush leads on higher user rating. We do not name an overall winner for this pair.
- Semrush has the higher user rating (4.3/5 from 70 reviews for Keyhole, 4.5/5 from 6,361 reviews for Semrush).
- Semrush starts at $139.95/mo, billed monthly; Keyhole has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
Frequently Asked Questions
How do Keyhole and Semrush compare in 2026?
On the data below, Semrush leads on higher user rating. We do not name an overall winner for this pair. Semrush has the higher user rating (4.3/5 from 70 reviews for Keyhole, 4.5/5 from 6,361 reviews for Semrush). Semrush starts at $139.95/mo, billed monthly; Keyhole has no public paid plan price on file.
What are Keyhole and Semrush used for?
Keyhole: Social media analytics platform. Semrush: Online visibility management platform.
What does Keyhole cost vs Semrush?
Keyhole has no public paid-plan price on file. Semrush's cheapest paid plan is Pro at $139.95/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Sep 30, 2026.
What's the main difference between Keyhole and Semrush?
Keyhole's main strength: highly rated social analytics tool on G2 with top scores. Semrush's main strength: comprehensive toolkit.