LinkedIn Sales Navigator vs Apollo.io: Which Should You Choose in 2026?
Choosing between LinkedIn Sales Navigator and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
LinkedIn Sales Navigator
B2B sales tool for finding leads
Best for you if:
- • You need sales engagement features specifically
- • You need b2b sales tool for finding leads
- • You need professional-grade features
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You want to try before committing
- • You need sales intelligence features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Apollo.io | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Sales Engagement | Sales Intelligence |
Rating | —/100 | 86/100 |
| Feature | LinkedIn Sales Navigator | Apollo.io |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 48 | 0 |
| Categories | Sales EngagementLead Generation | Sales IntelligenceSales Engagement |
Understanding the Differences
Both LinkedIn Sales Navigator and Apollo.io solve similar problems, but they approach them differently.LinkedIn Sales Navigator positions itself as "b2b sales tool for finding leads" while Apollo.iofocuses on "sales intelligence platform". These differences matter depending on what you're trying to accomplish.
When to Choose LinkedIn Sales Navigator
LinkedIn Sales Navigator makes sense if you're looking for a comprehensive paid solution.
When to Choose Apollo.io
Apollo.io is worth considering if you need a flexible option with both free and paid tiers tool. Scoring 86/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Apollo.io won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Apollo.io
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Apollo.io is built for teams that are leveling up.
We'd pick: Apollo.io
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. LinkedIn Sales Navigator is built for organizations like yours.
We'd pick: LinkedIn Sales Navigator
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Apollo.io has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Apollo.io higher (86/100). But the community has upvoted LinkedIn Sales Navigator more (48 votes). Pick your source of truth.
Key Takeaways
What Apollo.io Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider LinkedIn Sales Navigator If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Apollo.io (86/100). But the honest answer is that "better" depends on your situation. Apollo.io scores higher in our analysis, but LinkedIn Sales Navigator might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is LinkedIn Sales Navigator or Apollo.io better?
Based on our analysis, Apollo.io scores higher with 86/100. LinkedIn Sales Navigator ispaid while Apollo.io is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from LinkedIn Sales Navigator to Apollo.io easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do LinkedIn Sales Navigator and Apollo.io offer free trials?
Most software in this category offers free trials or free tiers. LinkedIn Sales Navigator is paid with potential trial.Apollo.io is freemium with a free tier. Visit their websites for current trial offers.