Litmus vs Campaign Monitor: Which Should You Choose in 2026?
Choosing between Litmus and Campaign Monitor comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Litmus
Email testing and analytics platform
Best for you if:
- • You need email testing and analytics platform
Campaign Monitor
Email marketing for growing businesses
Best for you if:
- • You need email marketing for growing businesses
- • You want to start free and upgrade later
| At a Glance |  Campaign Monitor | |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Marketing | Marketing |
Rating | —/100 | —/100 |
| Feature | Litmus | Campaign Monitor |
|---|---|---|
| Pricing Model | Enterprise | Freemium |
| Editorial Score | — | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 133 | 161 |
| Categories | MarketingEmail Marketing | MarketingEmail Marketing |
Understanding the Differences
Both Litmus and Campaign Monitor solve similar problems, but they approach them differently.Litmus positions itself as "email testing and analytics platform" while Campaign Monitorfocuses on "email marketing for growing businesses". These differences matter depending on what you're trying to accomplish.
When to Choose Litmus
Litmus makes sense if you're looking for a comprehensive paid solution.
When to Choose Campaign Monitor
Campaign Monitor is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
Campaign Monitor won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Campaign Monitor
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Campaign Monitor is built for teams that are leveling up.
We'd pick: Campaign Monitor
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Litmus
Still not sure? Answer these 3 questions
How much can you spend?
Want to test first? Campaign Monitor has a free tier to get you started.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Litmus higher (/100). But the community has upvoted Campaign Monitor more (161 votes). Pick your source of truth.
Key Takeaways
What Litmus Does Better
- Our recommendation for most use cases
Consider Campaign Monitor If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Litmus. But the honest answer is that "better" depends on your situation. Litmus scores higher in our analysis, but Campaign Monitor might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Litmus or Campaign Monitor better?
Based on our analysis, Litmus scores higher with high/100. Litmus isenterprise while Campaign Monitor is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Litmus to Campaign Monitor easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Litmus and Campaign Monitor offer free trials?
Most software in this category offers free trials or free tiers. Litmus is paid with potential trial.Campaign Monitor is freemium with a free tier. Visit their websites for current trial offers.