The Bottom Line
- Price
- Paid plans only. Compare plans
Key facts
- Litmus is a platform designed to help companies optimize their email marketing efforts.
- It focuses on making email a dependable and effective marketing channel.
- The company aims to improve overall marketing mix performance by prioritizing email.
Pros
- Comprehensive testing
- 90+ email clients
- Great analytics
- Collaboration features
Cons
- Expensive
- Limited sending
- Learning curve
What is Litmus?
Available on: Web
Ratings Across the Web
Litmus holds an aggregate rating of 4.6 out of 5 from 448 reviews across G2, last checked March 19, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Email previews
- Spam testing
- Analytics
- Code editor
- Collaboration
- Design library
Pricing Plans
Pricing checked Oct 8, 2026. Source: litmus.com/pricing, read Oct 8, 2026
| Plan | Price | Details |
|---|---|---|
| Enterprise | Custom |
|
Is Litmus worth the price?
Litmus employs an enterprise-only, custom-quote pricing model, which inherently makes it expensive for smaller teams or individual users.
Hidden Costs & Gotchas
Add-ons significantly increase total cost.
Potential for high minimum spend.
Litmus by the numbers
| Metric | Litmus | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 50% have one | n/a |
| Integrations listed | 3 | 3 | #10 of 31 (joint) tools with at least one integration recorded |
| User rating | 4.6/5 (across the web, 448 ratings) | 4.5/5 | #15 of 70 (joint) tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. All Email Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Litmus by the numbers”, Nov 2026.
Reviews
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Across 448 verified user reviews on G2
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Litmus FAQ
How does Litmus help ensure emails display correctly for recipients?
What kind of user benefits most from Litmus?
How is Litmus priced?
Can Litmus help improve email campaign performance after sending?
What are the main trade-offs when considering Litmus?
How does Litmus compare to a competitor like Mailchimp?
Source: litmus.com