Litmus vs Mailchimp: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Litmus and Mailchimp side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Litmus leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Litmus
Email testing and analytics platform
Mailchimp
Grow your business with email, SMS, and AI marketing
Best for you if:
- • You want to grow your business with email, SMS, and AI marketing
| At a Glance | Litmus | Mailchimp |
|---|---|---|
Starts at | Not published | Free plan, paid from $13/mo, billed monthly Essentials plan |
Category | Email Marketing Testing & QA | Marketing Automation Email Marketing |
Rating | 4.6/5 G2 4.6 448 reviews | 3.9/5 Capterra 4.5 · G2 4.3 · Trustpilot 2.6 31,997 reviews |
Free plan | n/a | Yes |
Watch out for | Add-ons significantly increase total cost. | ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists |
Choose Litmus or Mailchimp?
Choose Litmus if
- You need email marketing features specifically.
Choose Mailchimp if
- You want to grow your business with email, SMS, and AI marketing
In-Depth Analysis
Litmus
Email testing and analytics platform
Litmus employs an enterprise-only, custom-quote pricing model, which inherently makes it expensive for smaller teams or individual users.
Watch out
Add-ons significantly increase total cost.
Strengths
- Pro: Comprehensive testing
- Pro: 90+ email clients
- Pro: Great analytics
- Pro: Collaboration features
Weaknesses
- Con: Expensive
- Con: Limited sending
- Con: Learning curve
Key features
Mailchimp
Grow your business with email, SMS, and AI marketing
Mailchimp was once the default email marketing tool for small businesses, and its free tier was legendary.
Watch out
ALL contacts count: subscribed, unsubscribed, non-subscribed, and 'cleaned' contacts all count toward your plan limit. You pay for contacts who unsubscribed last year unless you manually archive them. This inflates costs by 20-40% for most lists
Strengths
- Pro: Intuitive drag-and-drop editor accessible to non-technical users
- Pro: Comprehensive free plan to get started with basic email marketing
- Pro: Powerful automation workflows rivaling dedicated automation platforms
- Pro: Extensive template library with mobile-responsive designs
- Pro: Strong deliverability rates backed by Intuit infrastructure
Weaknesses
- Con: Free plan capped at just 250 contacts and 500 sends per month
- Con: Pricing scales steeply as contact lists grow beyond initial tiers
- Con: Advanced segmentation and multivariate testing require higher tiers
- Con: Phone support only available on the highest tier
- Con: Removing Mailchimp branding requires a paid plan
Key features
Plans and prices: Litmus vs Mailchimp
| Tool | Plans and prices | Source |
|---|---|---|
| Litmus |
| litmus.com/pricing read Oct 8, 2026 |
| Mailchimp |
| mailchimp.com/pricing read Oct 26, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Litmus pricing and Mailchimp pricing.
Key Takeaways
Litmus
- Higher user rating: 4.6/5 vs 3.9/5
Mailchimp
- Choose Mailchimp if you want to grow your business with email, SMS, and AI marketing
What the data shows
On the data below, Litmus leads on higher user rating. We do not name an overall winner for this pair.
- Litmus has the higher user rating (4.6/5 from 448 reviews for Litmus, 3.9/5 from 31,997 reviews for Mailchimp).
- Mailchimp starts at $13/mo, billed monthly; Litmus has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Litmus and Mailchimp compare in 2026?
On the data below, Litmus leads on higher user rating. We do not name an overall winner for this pair. Litmus has the higher user rating (4.6/5 from 448 reviews for Litmus, 3.9/5 from 31,997 reviews for Mailchimp). Mailchimp starts at $13/mo, billed monthly; Litmus has no public paid plan price on file.
What are Litmus and Mailchimp used for?
Litmus: Email testing and analytics platform. Mailchimp: Grow your business with email, SMS, and AI marketing.
What does Litmus cost vs Mailchimp?
Litmus has no public paid-plan price on file. Mailchimp's cheapest paid plan is Essentials at $13/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 26, 2026.
What's the main difference between Litmus and Mailchimp?
Litmus's main strength: comprehensive testing. Mailchimp's main strength: intuitive drag-and-drop editor accessible to non-technical users.
Spotted an outdated price or a wrong fact? Suggest a correction: we check it against the vendor's own page. Work for one of these vendors? Claim your listing to update it yourself.