Constant Contact vs Litmus: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Constant Contact and Litmus side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Litmus leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Constant Contact
Established email marketing for small businesses
Litmus
Email testing and analytics platform
| At a Glance | Constant Contact | Litmus |
|---|---|---|
Starts at | Free plan, paid from $12/mo, billed monthly Lite plan | Not published |
Category | Marketing Automation Email Marketing | Email Marketing Testing & QA |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews | 4.6/5 G2 4.6 448 reviews |
Free plan | Yes | n/a |
Watch out for | Potential for increased costs with additional users on Lite. | Add-ons significantly increase total cost. |
Choose Constant Contact or Litmus?
Choose Constant Contact if
- You need marketing automation features specifically.
Choose Litmus if
- You need email marketing features specifically.
In-Depth Analysis
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
Litmus
Email testing and analytics platform
Litmus employs an enterprise-only, custom-quote pricing model, which inherently makes it expensive for smaller teams or individual users.
Watch out
Add-ons significantly increase total cost.
Strengths
- Pro: Comprehensive testing
- Pro: 90+ email clients
- Pro: Great analytics
- Pro: Collaboration features
Weaknesses
- Con: Expensive
- Con: Limited sending
- Con: Learning curve
Key features
Plans and prices: Constant Contact vs Litmus
| Tool | Plans and prices | Source |
|---|---|---|
| Constant Contact |
| constantcontact.com |
| Litmus |
| litmus.com/pricing read Oct 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Constant Contact pricing and Litmus pricing.
Key Takeaways
Constant Contact
- Worth considering for marketing automation
Litmus
- Higher user rating: 4.6/5 vs 4.2/5
What the data shows
On the data below, Litmus leads on higher user rating. We do not name an overall winner for this pair.
- Litmus has the higher user rating (4.2/5 from 10,413 reviews for Constant Contact, 4.6/5 from 448 reviews for Litmus).
- Constant Contact starts at $12/mo, billed monthly; Litmus has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Constant Contact and Litmus compare in 2026?
On the data below, Litmus leads on higher user rating. We do not name an overall winner for this pair. Litmus has the higher user rating (4.2/5 from 10,413 reviews for Constant Contact, 4.6/5 from 448 reviews for Litmus). Constant Contact starts at $12/mo, billed monthly; Litmus has no public paid plan price on file.
What are Constant Contact and Litmus used for?
Constant Contact: Established email marketing for small businesses. Litmus: Email testing and analytics platform.
What does Constant Contact cost vs Litmus?
Constant Contact's cheapest paid plan is Lite at $12/mo, billed monthly; it also has a free plan. Litmus has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 8, 2026.
What's the main difference between Constant Contact and Litmus?
Constant Contact's main strength: easy to use. Litmus's main strength: comprehensive testing.
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