Loop Returns vs Smile.io: Which Should You Choose in 2026?
Choosing between Loop Returns and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Loop Returns
Returns management for e-commerce brands, turning returns into revenue and customer loyalty.
Best for you if:
- • You want the higher-rated option (8.6/10 vs 7.9/10)
- • You need customer success features specifically
- • Automates and optimizes e-commerce returns to retain revenue.
- • Offers customizable return experiences with features like instant exchanges and fraud detection.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You need marketing automation features specifically
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Loop Returns |  Smile.io |
|---|---|---|
Price | Paid | Paid |
Best For | Customer Success | Marketing Automation |
Rating | 86/100 | 79/100 |
| Feature | Loop Returns | Smile.io |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 86 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Customer SuccessE-commerce Platforms | Marketing AutomationE-commerce Platforms |
How Loop Returns and Smile.io Compare
Loop Returns
Returns management for e-commerce brands, turning returns into revenue and customer loyalty.
Paid · 86/100 score
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Loop Returns is a customer success tool. Smile.io is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Loop Returns
Want the highest-rated option?
Loop Returns: 86/100. Smile.io: 79/100.
Go with: Loop Returns
Value user reviews?
Neither has user reviews yet.
Go with: Loop Returns
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Loop Returns is a customer success tool. Smile.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Loop Returns scores higher: 86/100 vs 79/100.
Key Takeaways
Loop Returns
- Higher score: 86/100 vs 79
- Our pick for this comparison
Smile.io
- Better fit for marketing automation
The Bottom Line
Loop Returns (86/100) is our pick.
Frequently Asked Questions
Is Loop Returns or Smile.io better?
Loop Returns scores 86/100 in our evaluation. Both are paid.
What are Loop Returns and Smile.io used for?
Loop Returns: Returns management for e-commerce brands, turning returns into revenue and customer loyalty.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Loop Returns cost vs Smile.io?
Loop Returns is a paid tool. Smile.io is a paid tool. Visit their websites for detailed pricing.