Loox vs Smile.io: Which Should You Choose in 2026?
Choosing between Loox and Smile.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Loox
Collect, display, and leverage visual product reviews to build trust and boost sales on Shopify.
Best for you if:
- • You want the higher-rated option (8.5/10 vs 7.9/10)
- • You want to try before committing
- • You need social media management features specifically
- • Collects photo and video product reviews from customers.
- • Displays visual reviews beautifully across Shopify stores.
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Best for you if:
- • You need marketing automation features specifically
- • Builds and manages customer loyalty programs for Shopify brands.
- • Increases repeat purchases and customer lifetime value (CLV).
| At a Glance |  Loox |  Smile.io |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Social Media Management | Marketing Automation |
Rating | 85/100 | 79/100 |
| Feature | Loox | Smile.io |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 85 | 79 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementMarketing Automation | Marketing AutomationE-commerce Platforms |
How Loox and Smile.io Compare
Loox
Collect, display, and leverage visual product reviews to build trust and boost sales on Shopify.
Free tier available · 85/100 score
Smile.io
The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value.
Paid · 79/100 score
Loox is a social media management tool. Smile.io is in marketing automation.
Who Should Use What?
On a budget?
Loox has a free tier. Smile.io is paid only.
Go with: Loox
Want the highest-rated option?
Loox: 85/100. Smile.io: 79/100.
Go with: Loox
Value user reviews?
Neither has user reviews yet.
Go with: Loox
3 Questions to Help You Decide
What's your budget?
Loox is freemium. Smile.io is paid. Loox lets you start free.
What's your use case?
Loox is a social media management tool. Smile.io is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Loox scores higher: 85/100 vs 79/100.
Key Takeaways
Loox
- Higher score: 85/100 vs 79
- Free tier available
- Our pick for this comparison
Smile.io
- Better fit for marketing automation
The Bottom Line
Loox (85/100) is our pick.
Frequently Asked Questions
Is Loox or Smile.io better?
Loox scores 85/100 in our evaluation. Loox is freemium and Smile.io is paid.
What are Loox and Smile.io used for?
Loox: Collect, display, and leverage visual product reviews to build trust and boost sales on Shopify.. Smile.io: The leading loyalty platform for Shopify brands to boost repeat purchases and maximize customer lifetime value..
What does Loox cost vs Smile.io?
Loox is freemium (free tier + paid plans). Smile.io is a paid tool. Visit their websites for detailed pricing.