Map My Customers vs Folk: Which Should You Choose in 2026?
Choosing between Map My Customers and Folk comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 22, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Map My Customers
The CRM for field sales teams, turning customer data into actionable maps, routes, and territories.
Best for you if:
- • You need crm features specifically
- • Optimizes field sales operations with map-based customer visualization and route planning.
- • Provides robust reporting and analytics for sales leaders to monitor performance and identify trends.
Folk
Lightweight CRM for relationships
Best for you if:
- • You want the higher-rated option (8.2/10 vs 0.0/10)
- • You want to try before committing
- • You need email marketing features specifically
- • Folk is a CRM designed for small teams managing relationships without complexity
- • It imports contacts from everywhere and provides simple pipeline management
| At a Glance |  Map My Customers |  Folk |
|---|---|---|
Price | Paid | Free + Paid |
Best For | CRM | Email Marketing |
Rating | —/100 | 82/100 |
| Feature | Map My Customers | Folk |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | — | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMSales Enablement | Email MarketingLead Generation |
How Map My Customers and Folk Compare
Map My Customers
The CRM for field sales teams, turning customer data into actionable maps, routes, and territories.
Paid
Folk
Lightweight CRM for relationships
Free tier available · 82/100 score
Map My Customers is a crm tool. Folk is in email marketing.
Who Should Use What?
On a budget?
Folk has a free tier. Map My Customers is paid only.
Go with: Folk
Want the highest-rated option?
Folk scores 82/100. Map My Customers is unrated.
Go with: Folk
Value user reviews?
Neither has user reviews yet.
Go with: Folk
3 Questions to Help You Decide
What's your budget?
Map My Customers is paid. Folk is freemium. Folk lets you start free.
What's your use case?
Map My Customers is a crm tool. Folk is in email marketing. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Folk
- Higher score: 82/100 vs unrated
- Free tier available
- Our pick for this comparison
Map My Customers
- Better fit for crm
The Bottom Line
Folk (82/100) is our pick.
Frequently Asked Questions
Is Map My Customers or Folk better?
Folk scores 82/100 in our evaluation. Map My Customers is paid and Folk is freemium.
What are Map My Customers and Folk used for?
Map My Customers: The CRM for field sales teams, turning customer data into actionable maps, routes, and territories.. Folk: Lightweight CRM for relationships.
What does Map My Customers cost vs Folk?
Map My Customers is a paid tool. Folk is freemium (free tier + paid plans). Visit their websites for detailed pricing.