Matomo vs Mixpanel: Which Should You Choose in 2026?
Choosing between Matomo and Mixpanel comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Matomo
Open-source web analytics alternative to GA
Best for you if:
- • Matomo is an open-source web analytics platform alternative to Google Analytics
- • It provides privacy-compliant analytics with full data ownership
Mixpanel
Product analytics for mobile and web
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.0/10)
- • Product analytics for user behavior insights
- • Best-in-class funnel and retention analysis
| At a Glance |  Matomo |  Mixpanel |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Web Analytics | Web Analytics |
Rating | 80/100 | 86/100 |
| Feature | Matomo | Mixpanel |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 80 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsProduct Analytics |
How Matomo and Mixpanel Compare
Matomo
Open-source web analytics alternative to GA
Free tier available · 80/100 score
Mixpanel
Product analytics for mobile and web
Free tier available · 86/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Matomo
Want the highest-rated option?
Matomo: 80/100. Mixpanel: 86/100.
Go with: Mixpanel
Value user reviews?
Neither has user reviews yet.
Go with: Mixpanel
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Mixpanel scores higher: 86/100 vs 80/100.
Key Takeaways
Mixpanel
- Higher score: 86/100 vs 80
- Free tier available
- Our pick for this comparison
Matomo
The Bottom Line
Mixpanel (86/100) is our pick.
Frequently Asked Questions
Is Matomo or Mixpanel better?
Mixpanel scores 86/100 in our evaluation. Both are freemium.
What are Matomo and Mixpanel used for?
Matomo: Open-source web analytics alternative to GA. Mixpanel: Product analytics for mobile and web.
What does Matomo cost vs Mixpanel?
Matomo is freemium (free tier + paid plans). Mixpanel is freemium (free tier + paid plans). Visit their websites for detailed pricing.