Mention vs Awario: Which Should You Choose in 2026?
Choosing between Mention and Awario comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Mention
Monitor the web, analyze online conversations, and manage social media with one powerful tool.
Best for you if:
- • You want the higher-rated option (8.9/10 vs 0.0/10)
- • You need brand monitoring features specifically
- • Real-time media monitoring across 1 billion+ sources.
- • Comprehensive analytics and customizable reporting for insights.
Awario
Social listening and analytics
Best for you if:
- • You need social media management features specifically
- • You need social listening and analytics
- • You need professional-grade features
| At a Glance |  Mention | |
|---|---|---|
Price | Paid | Paid |
Best For | Brand Monitoring | Social Media Management |
Rating | 89/100 | —/100 |
| Feature | Mention | Awario |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 89 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 166 |
| Categories | Brand MonitoringCompetitive Intelligence | Social Media ManagementBrand Monitoring |
Understanding the Differences
Both Mention and Awario solve similar problems, but they approach them differently.Mention positions itself as "monitor the web, analyze online conversations, and manage social media with one powerful tool." while Awariofocuses on "social listening and analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Mention
Mention makes sense if you're looking for a comprehensive paid solution. With a score of 89/100, it's our top pick in this comparison.
When to Choose Awario
Awario is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: Awario
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Mention handles scale better in our testing.
We'd pick: Mention
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Mention is built for organizations like yours.
We'd pick: Mention
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Mention—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Mention higher (89/100). But the community has upvoted Awario more (166 votes). Pick your source of truth.
Key Takeaways
What Mention Does Better
- Higher overall score (89/100)
- Our recommendation for most use cases
Consider Awario If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Mention (89/100). But the honest answer is that "better" depends on your situation. Mention scores higher in our analysis, but Awario might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Mention or Awario better?
Based on our analysis, Mention scores higher with 89/100. Mention ispaid while Awario is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Mention to Awario easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Mention and Awario offer free trials?
Most software in this category offers free trials or free tiers. Mention is paid with potential trial.Awario is paid with potential trial. Visit their websites for current trial offers.