Awario

Name: Awario
Brand: Awario
Rating: 4.1 (95 reviews)

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Social listening and analytics

Brand Monitoring Social Media Management Analytics Marketing

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4.1(95 across the web)

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Reviews onG2Capterra

95 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Crawls 13B+ pages daily for comprehensive web coverage

Biggest con

Mention volume caps may limit high-traffic brands on lower plans

TL;DR - Awario

Social listening tool that monitors brand mentions across 13B+ web pages daily
Provides sentiment analysis, audience demographics, and competitor benchmarking
Plans start at €29/month (annual) with 3 topics and 30K mentions/month

Pricing: Paid only

Best for: Enterprises & pros

4.1/5 across review platforms

What is Awario?

Editorial review

Awario is a social listening and brand monitoring platform that crawls over 13 billion web pages daily to track mentions of your brand, competitors, and keywords across social media, news, blogs, forums, and reviews. It provides real-time alerts, sentiment analysis, audience demographics, and Boolean search capabilities, enabling marketing teams and agencies to manage reputation, discover leads, and measure campaign impact from a single dashboard.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceawario.com ↗

Pros & Cons

Pros

Crawls 13B+ pages daily for comprehensive web coverage
Affordable entry price compared to enterprise social listening tools
Boolean search gives granular control over mention tracking
Clean dashboard with actionable sentiment and audience breakdowns
Supports direct reply to mentions without leaving the app
White-label reports useful for agencies

Cons

Mention volume caps may limit high-traffic brands on lower plans
No built-in CRM or influencer management features
Historical data depth limited by plan tier
Learning curve for Boolean query syntax

Ratings Across the Web

4.1(95 reviews)

Awario holds an aggregate rating of 4.1 out of 5 from 95 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Real-time brand mention tracking across social media, news, blogs, forums, and reviewsSentiment analysis with positive, negative, and neutral classificationBoolean and advanced search queries for precise monitoringAudience insights including age, location, and language demographicsCompetitor monitoring and share-of-voice analysisDirect engagement with mentions from within the platformWhite-label PDF reports and data exportSocial listening API and Slack integrationTopic cloud visualization for trend discoveryLocation-based mention filtering

Pricing

Paid

Awario offers paid plans. Visit their website for current pricing details.

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Is Awario worth the price?

65/100

Awario's pricing is on the higher side, especially for monthly plans like the Pro at €149/mo, which offers a decent jump in mentions but at a significant premium.

The Starter plan at €29/mo (annual) is a fair entry point for small businesses, but the jump to Pro and Enterprise feels steep. It's best for businesses with consistent social listening needs who can commit to annual billing to save significantly.

Hidden Costs & Gotchas

Mention overage fees not specified

Reviews

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4.1/5

Across 95 verified user reviews on G2, Capterra

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Awario FAQ

What sources does Awario monitor?

Awario tracks mentions across X (Twitter), Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news sites, and the general web, crawling over 13 billion pages daily.

How does Awario compare to Mention or Brand24?

Awario offers Boolean search on all plans (not just enterprise), crawls more pages daily, and includes API access even on the Starter plan, though it lacks native CRM integrations found in some competitors.

Can I use Awario for competitor analysis?

Yes. You can create separate topics for each competitor to track their mentions, sentiment, and share of voice relative to your brand.

Does Awario offer a free trial?

Yes, Awario offers a free trial period that lets you test the platform before committing to a paid plan.

Is Awario suitable for agencies?

Yes. The Pro and Enterprise plans support multiple team members, white-label reports, and API access, making them well-suited for agencies managing multiple client brands.

Source: awario.com

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