Awario
Claim this toolSocial listening and analytics
From $49/mo, billed monthly, free trial Visit WebsiteThe Bottom Line
- Price
- From $49/mo, billed monthly, free trial. Compare plans
Key facts
- Social listening tool that monitors brand mentions across 13B+ web pages daily
- Provides sentiment analysis, audience demographics, and competitor benchmarking
- Plans start at €29/month (annual) with 3 topics and 30K mentions/month
Pros
- Crawls 13B+ pages daily for comprehensive web coverage
- Affordable entry price compared to enterprise social listening tools
- Boolean search gives granular control over mention tracking
- Clean dashboard with actionable sentiment and audience breakdowns
- Supports direct reply to mentions without leaving the app
- White-label reports useful for agencies
Cons
- Mention volume caps may limit high-traffic brands on lower plans
- No built-in CRM or influencer management features
- Historical data depth limited by plan tier
- Learning curve for Boolean query syntax
What is Awario?
Available on: Web
Ratings Across the Web
Awario holds an aggregate rating of 4.1 out of 5 from 95 reviews across G2 and Capterra, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Real-time brand mention tracking across social media, news, blogs, forums, and reviews
- Sentiment analysis with positive, negative, and neutral classification
- Boolean and advanced search queries for precise monitoring
- Audience insights including age, location, and language demographics
- Competitor monitoring and share-of-voice analysis
- Direct engagement with mentions from within the platform
- White-label PDF reports and data export
- Social listening API and Slack integration
- Topic cloud visualization for trend discovery
- Location-based mention filtering
Pricing Plans
Free TrialPricing checked Nov 2, 2026. Source: awario.com/pricing, read Nov 2, 2026
| Plan | Price | Details |
|---|---|---|
| Starter | $49 / mo |
+8 more Show less
|
| Pro | $149 / mo |
+8 more Show less
|
| Enterprise | $399 / mo |
+8 more Show less
|
| Custom | Contact us |
|
Is Awario worth the price?
Awario's pricing is on the higher side, especially for monthly plans like the Pro at €149/mo, which offers a decent jump in mentions but at a significant premium.
The Starter plan at €29/mo (annual) is a fair entry point for small businesses, but the jump to Pro and Enterprise feels steep. It's best for businesses with consistent social listening needs who can commit to annual billing to save significantly.
How Awario's pricing compares
At $49/mo, billed monthly, Awario is the most affordable of its 2 comparable direct competitors.
Not ranked, different unit or currency: Metricool $25/mo flat, whole organisation, billed monthly.
Entry paid plan, monthly price, billed monthly. Pricing checked Nov 2, 2026.
Recent pricing updates
Changes we detected on the Awario pricing page.
- Prices first read on the vendor page: Starter $49 a month; Pro $149 a month; Enterprise $399 a month.
Awario by the numbers
Toolradar data: Awario's entry paid plan ($49/mo, billed monthly) ranks #5 of 20 (joint) for price among the Brand Monitoring tools with a verified entry price and no stated unit, where the median is $89.50/mo. As of Nov 2026.
| Metric | Awario | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $49/mo, billed monthly | $89.50/mo | #5 of 20 (joint) tools with no stated price unit, verified price |
| Free plan | No | 2 of 40 have one | n/a |
| Listed as an alternative to | 3 tools | 2 | #13 of 40 (joint) |
| User rating | 4.1/5 (across the web, 95 ratings) | 4.5/5 | #10 of 12 (joint) tools with 20+ reviews |
Listed as an alternative to: #11 on 2026-10-16 to #13 on 2026-11-02 (rank among 40 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Brand Monitoring data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Awario by the numbers”, Nov 2026.
Reviews
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Across 95 verified user reviews on G2, Capterra
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Awario FAQ
What sources does Awario monitor?
How does Awario compare to Mention or Brand24?
Can I use Awario for competitor analysis?
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Is Awario suitable for agencies?
How does Awario pricing compare with other Brand Monitoring tools?
Source: awario.com