Awario vs Metricool: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Awario and Metricool side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Metricool leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Awario
Social listening and analytics
Best for you if:
- • You want crawls 13B+ pages daily for comprehensive web coverage
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Awario | Metricool |
|---|---|---|
Starts at | From $49/mo, billed monthly Starter plan | Free plan, paid from $25/mo flat, billed monthly Starter plan |
Category | Social Media Management Marketing | Social Media Management Marketing |
Rating | 4.1/5 G2 3.9 · Capterra 4.3 95 reviews | 4.4/5 G2 4.4 102 reviews |
Free plan | No | Yes |
Watch out for | n/a | Overage fees for exceeding post limits |
Choose Awario or Metricool?
Choose Awario if
- You want crawls 13B+ pages daily for comprehensive web coverage
- You want affordable entry price compared to enterprise social listening tools
Choose Metricool if
- You want a free tier before you commit
- You want social media analytics
- You want scheduling included
In-Depth Analysis
Awario
Social listening and analytics
Awario's pricing is on the higher side, especially for monthly plans like the Pro at €149/mo, which offers a decent jump in mentions but at a significant premium.
Strengths
- Pro: Crawls 13B+ pages daily for comprehensive web coverage
- Pro: Affordable entry price compared to enterprise social listening tools
- Pro: Boolean search gives granular control over mention tracking
- Pro: Clean dashboard with actionable sentiment and audience breakdowns
- Pro: Supports direct reply to mentions without leaving the app
Weaknesses
- Con: Mention volume caps may limit high-traffic brands on lower plans
- Con: No built-in CRM or influencer management features
- Con: Historical data depth limited by plan tier
- Con: Learning curve for Boolean query syntax
Key features
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
The Free tier is generous for individuals or very small operations.
Watch out
Overage fees for exceeding post limits
Strengths
- Pro: Social media analytics
- Pro: Scheduling included
- Pro: Fair pricing
- Pro: Good reporting
- Pro: Multi-platform
Weaknesses
- Con: Limited free tier
- Con: UI could improve
- Con: Some features basic
- Con: API limitations
- Con: Less known
Key features
Plans and prices: Awario vs Metricool
| Tool | Plans and prices | Source |
|---|---|---|
| Awario |
| awario.com/pricing read Nov 2, 2026 |
| Metricool |
| metricool.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Awario pricing and Metricool pricing.
Key Takeaways
Awario
- Choose if you want social listening and analytics
Metricool
- Higher user rating: 4.4/5 vs 4.1/5
- Has a free plan
What the data shows
On the data below, Metricool leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Metricool has the higher user rating (4.1/5 from 95 reviews for Awario, 4.4/5 from 102 reviews for Metricool).
- Entry prices are not ranked, they are charged on different bases: Awario $49/mo, billed monthly; Metricool $25/mo flat, billed monthly.
- Only Metricool has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Awario and Metricool compare in 2026?
On the data below, Metricool leads on higher user rating and a free plan. We do not name an overall winner for this pair. Metricool has the higher user rating (4.1/5 from 95 reviews for Awario, 4.4/5 from 102 reviews for Metricool). Entry prices are not ranked, they are charged on different bases: Awario $49/mo, billed monthly; Metricool $25/mo flat, billed monthly. Only Metricool has a free plan.
What are Awario and Metricool used for?
Awario: Social listening and analytics. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.
What does Awario cost vs Metricool?
Awario's cheapest paid plan is Starter at $49/mo, billed monthly. Metricool's cheapest paid plan is Starter at $25/mo flat, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Awario and Metricool?
Awario's main strength: crawls 13B+ pages daily for comprehensive web coverage. Metricool's main strength: social media analytics.