Metricool vs SimpleTexting: Which Should You Choose in 2026?
Choosing between Metricool and SimpleTexting comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want the higher-rated option (7.6/10 vs 0.0/10)
SimpleTexting
SMS marketing and two-way texting platform for small businesses to engage customers and drive sales.
Best for you if:
| At a Glance |  Metricool |  SimpleTexting |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing | Marketing |
Rating | 76/100 | —/100 |
| Feature | Metricool | SimpleTexting |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 76 | — |
| Community Rating | No ratings yet | ★★★★★4.3 |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 184 |
| Categories | MarketingAnalytics | Marketing |
Understanding the Differences
Both Metricool and SimpleTexting solve similar problems, but they approach them differently.Metricool positions itself as "plan, measure, and manage social media content and ads all in one powerful platform." while SimpleTextingfocuses on "sms marketing and two-way texting platform for small businesses to engage customers and drive sales.". These differences matter depending on what you're trying to accomplish.
When to Choose Metricool
Metricool makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 76/100, it's our top pick in this comparison.
When to Choose SimpleTexting
SimpleTexting is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Metricool lets you get started without pulling out your credit card.
We'd pick: Metricool
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Metricool handles scale better in our testing.
We'd pick: Metricool
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Metricool
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Metricool, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Metricool higher (76/100). But the community has upvoted SimpleTexting more (184 votes). Pick your source of truth.
Key Takeaways
What Metricool Does Better
- Higher overall score (76/100)
- Our recommendation for most use cases
Consider SimpleTexting If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Metricool (76/100). But the honest answer is that "better" depends on your situation. Metricool scores higher in our analysis, but SimpleTexting might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Metricool or SimpleTexting better?
Based on our analysis, Metricool scores higher with 76/100. Metricool isfreemium while SimpleTexting is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Metricool to SimpleTexting easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Metricool and SimpleTexting offer free trials?
Most software in this category offers free trials or free tiers. Metricool is freemium with a free tier.SimpleTexting is freemium with a free tier. Visit their websites for current trial offers.