Plan, measure, and manage social media content and ads all in one powerful platform.
Visit WebsiteTL;DR - Metricool
- All-in-one social media planning, scheduling, and analytics.
- Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
- Includes AI assistant, unified inbox, and customizable Smartlinks.
Pricing: Free plan available
Best for: Growing teams
4.4/5 across review platforms
Pros & Cons
Pros
- Social media analytics
- Scheduling included
- Fair pricing
- Good reporting
- Multi-platform
Cons
- Limited free tier
- UI could improve
- Some features basic
- API limitations
- Less known
Ratings Across the Web
4.4(182 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Social media analyticsSchedulingCompetitor analysisAd managementLink-in-bioReporting
Pricing Plans
Free
Free
- 1 brand
- 50 posts/month
- 3 months analytics
- 5 competitor profiles
Starter
$18/month
- 5 brands
- 2,000 posts/month
- Unlimited analytics
- 10 competitor profiles
Advanced
$45/month
- 15 brands
- 5,000 posts/month
- 100 competitor profiles
- Looker Studio + API
What is Metricool?
Metricool is an all-in-one social media management tool designed to streamline content planning, analytics, and ad campaign management. It helps social media managers and businesses save time by consolidating various tasks into a single dashboard, eliminating the need for multiple tabs and tools. Users can drag and drop content into a calendar, preview posts, schedule across networks, and utilize an AI assistant for content ideas.
The platform offers robust analytics to track social channel performance, monitor progress, and analyze competitors. It also centralizes all messages and comments in a unified inbox, facilitates the creation of customizable 'link in bio' Smartlinks, and allows for the management of Google, Facebook, and TikTok Ads from one interface. Metricool is built for individuals and teams, offering features like role assignment, approval systems, and automated reporting to enhance workflow efficiency and collaboration.
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Metricool FAQ
What is Metricool?
Metricool is a social media management tool for scheduling posts, analyzing performance, and managing multiple social accounts including Instagram, Twitter, LinkedIn, and TikTok.
Is Metricool free?
Yes, Metricool offers a free plan for small accounts. Paid plans start at $18/month for more brands and features.
How does Metricool compare to Hootsuite?
Metricool is generally more affordable and has a simpler interface. It's great for small businesses and creators who find Hootsuite overwhelming.
Source: metricool.com