Metricool vs Sprout Social: Which is Better in 2026?
Choosing between Metricool and Sprout Social comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Sprout Social is our overall pick for social media management workflows. Pick Metricool if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want to try before committing
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
Sprout Social
Social media management & analytics
Best for you if:
- • Social media management platform
- • Unified inbox for all messages
| At a Glance |  Metricool |  Sprout Social |
|---|---|---|
Starts at | $18/moStarter | $199/moStandard |
Best For | Social Media Management | Social Media Management |
Rating | - | - |
Choose Metricool or Sprout Social?
Choose Metricool if
Plan, measure, and manage social media content and ads all in one powerful platform.
- Social media analytics
- Scheduling included
- Fair pricing
Choose Sprout Social if
Social media management & analytics
- Excellent analytics
- Social listening
- Great support
| Feature | Metricool | Sprout Social |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.4/5 182 reviews | ★4.4/5 6,587 reviews |
| Categories | Social Media ManagementMarketing | Social Media ManagementMarketing |
In-Depth Analysis
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Strengths
- +Social media analytics
- +Scheduling included
- +Fair pricing
- +Good reporting
- +Multi-platform
Weaknesses
- -Limited free tier
- -UI could improve
- -Some features basic
- -API limitations
- -Less known
Key features
Sprout Social
Social media management & analytics
Strengths
- +Excellent analytics
- +Social listening
- +Great support
Weaknesses
- -Premium pricing
- -No free tier
Key features
Pricing: Metricool vs Sprout Social
| Plan | Metricool | Sprout Social |
|---|---|---|
| Tier 1 | Free Free | $199 Standard |
| Tier 2 | $18 Starter | $299 Professional |
| Tier 3 | $45 Advanced | $399 Advanced |
| Tier 4 | N/A | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Metricool pricing and Sprout Social pricing.
Who Should Use What?
On a budget?
Metricool has a free tier. Sprout Social is paid only.
Go with: Metricool
Want the highest-rated option?
Neither has user reviews yet.
Go with: Metricool
Value user reviews?
Neither has user reviews yet.
Go with: Sprout Social
3 Questions to Help You Decide
What's your budget?
Metricool is freemium. Sprout Social is paid. Metricool lets you start free.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Sprout Social
- Larger review base (6,587 reviews)
- Our pick for this comparison
Metricool
- Has a free tier
The Bottom Line
Sprout Social is our pick. Metricool has a free tier if you want to test without paying.
Frequently Asked Questions
Is Metricool or Sprout Social better?
Sprout Social is rated in our evaluation. Metricool is freemium and Sprout Social is paid.
What are Metricool and Sprout Social used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.. Sprout Social: Social media management & analytics.
What does Metricool cost vs Sprout Social?
Metricool is freemium (free tier + paid plans). Sprout Social is a paid tool. Visit their websites for detailed pricing.