Metricool vs Buffer: Which is Better in 2026?
Choosing between Metricool and Buffer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
Buffer
Grow your audience on social media
Best for you if:
- • Simple social media scheduling
- • Multi-platform posting
| At a Glance |  Metricool |  Buffer |
|---|---|---|
Starts at | $18/moStarter | $5/channel/moPro |
Best For | Social Media Management | Social Media Management |
Rating | - | - |
Choose Metricool or Buffer?
Choose Metricool if
Plan, measure, and manage social media content and ads all in one powerful platform.
- Social media analytics
- Scheduling included
- Fair pricing
Choose Buffer if
Grow your audience on social media
- Very easy to use
- Affordable pricing
- Good for beginners
| Feature | Metricool | Buffer |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 182 reviews | ★4.4/5 2,517 reviews |
| Categories | Social Media ManagementMarketing | Social Media ManagementProductivity |
In-Depth Analysis
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Strengths
- +Social media analytics
- +Scheduling included
- +Fair pricing
- +Good reporting
- +Multi-platform
Weaknesses
- -Limited free tier
- -UI could improve
- -Some features basic
- -API limitations
- -Less known
Key features
Buffer
Grow your audience on social media
Strengths
- +Very easy to use
- +Affordable pricing
- +Good for beginners
- +Clean analytics dashboard
Weaknesses
- -Limited features vs competitors
- -Basic analytics on lower tiers
- -No social listening
Key features
Pricing: Metricool vs Buffer
| Plan | Metricool | Buffer |
|---|---|---|
| Tier 1 | Free Free | $0 Free |
| Tier 2 | $18 Starter | $5/channel Pro |
| Tier 3 | $45 Advanced | $10/channel Advanced |
Pricing verified from each vendor's public pricing page. Compare in detail on Metricool pricing and Buffer pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Metricool
Want the highest-rated option?
Neither has user reviews yet.
Go with: Metricool
Value user reviews?
Neither has user reviews yet.
Go with: Buffer
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Buffer
- Larger review base (2,517 reviews)
- Free tier available
- Our pick for this comparison
Metricool
- Choose if you want plan, measure, and manage social media content and ads all in one powerful platform
The Bottom Line
Buffer is our pick.
Frequently Asked Questions
Is Metricool or Buffer better?
Buffer is rated in our evaluation. Both are freemium.
What are Metricool and Buffer used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.. Buffer: Grow your audience on social media.
What does Metricool cost vs Buffer?
Metricool is freemium (free tier + paid plans). Buffer is freemium (free tier + paid plans). Visit their websites for detailed pricing.