Metricool vs Hootsuite: Which is Better in 2026?
Choosing between Metricool and Hootsuite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hootsuite wins this matchup. Nectar Social is our overall Social Media Management pick. Zoho Social is our free Social Media Management pick. Pick Metricool if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want a free tier before you commit
Hootsuite
Social media management platform
Best for you if:
- • You want enterprise features
| At a Glance | Metricool | Hootsuite |
|---|---|---|
Starts at | Free Free plan | $99/mo Professional |
Category | Social Media Management Marketing | Social Media Management Productivity |
Rating | 4.4/5 G2 4.4 102 reviews | 4.3/5 G2 4.3 · Capterra 4.4 11,255 reviews |
Free plan | Yes | No |
Watch out for | Overage fees for exceeding post limits | Enterprise pricing is custom and starts at $15,000/year, potentially much higher. |
Choose Metricool or Hootsuite?
Choose Metricool if
- You want a free tier before you commit
- You want social media analytics
- You want scheduling included
- Budget matters (Free vs $99/mo)
Choose Hootsuite if
- You want enterprise features
- You want great analytics
In-Depth Analysis
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Metricool's pricing is quite fair, especially for the Starter tier at $18/month, offering significant value for small businesses.
Watch out
Overage fees for exceeding post limits
Strengths
- Pro: Social media analytics
- Pro: Scheduling included
- Pro: Fair pricing
- Pro: Good reporting
- Pro: Multi-platform
Weaknesses
- Con: Limited free tier
- Con: UI could improve
- Con: Some features basic
- Con: API limitations
- Con: Less known
Key features
Hootsuite
Social media management platform
Hootsuite's pricing is on the expensive side, especially for smaller businesses.
Watch out
Enterprise pricing is custom and starts at $15,000/year, potentially much higher.
Strengths
- Pro: Enterprise features
- Pro: Great analytics
- Pro: Team collaboration
Weaknesses
- Con: Expensive
- Con: Complex interface
Key features
Pricing: Metricool vs Hootsuite
| Plan | Metricool | Hootsuite |
|---|---|---|
| Tier 1 | Free Free | $99 Professional |
| Tier 2 | $18 Starter | $249 Team |
| Tier 3 | $45 Advanced | $15,000+ Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Metricool pricing and Hootsuite pricing.
Key Takeaways
Hootsuite
- Larger review base (11,255 reviews)
- Our pick for this comparison
Metricool
- Has a free tier
- Higher user rating: 4.4/5 vs 4.3/5
The Bottom Line
Hootsuite wins this matchup. Nectar Social is our overall Social Media Management pick. Zoho Social is our free Social Media Management pick. Metricool has a free tier if you want to test without paying.
Frequently Asked Questions
Is Metricool or Hootsuite better in 2026?
Hootsuite wins this matchup. Nectar Social is our overall Social Media Management pick. Zoho Social is our free Social Media Management pick. Pick Metricool for social media management workflows (main strength: social media analytics). Pick Hootsuite for social media management workflows (main strength: enterprise features).
What are Metricool and Hootsuite used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform. Hootsuite: Social media management platform.
What does Metricool cost vs Hootsuite?
Metricool's paid plans start at Free (Starter). Hootsuite's paid plans start at $99/mo (Professional).
What's the main difference between Metricool and Hootsuite?
Metricool's main strength: social media analytics. Hootsuite's main strength: enterprise features.