Metricool vs Hootsuite: Which is Better in 2026?
Choosing between Metricool and Hootsuite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • You want to try before committing
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
Hootsuite
Social media management platform
Best for you if:
- • Social media management platform
- • Schedule and analyze across platforms
| At a Glance |  Metricool |  Hootsuite |
|---|---|---|
Starts at | $18/moStarter | $99/moProfessional |
Best For | Social Media Management | Social Media Management |
Rating | - | - |
Choose Metricool or Hootsuite?
Choose Metricool if
Plan, measure, and manage social media content and ads all in one powerful platform.
- Social media analytics
- Scheduling included
- Fair pricing
- Budget matters ($18/mo vs $99/mo)
Choose Hootsuite if
Social media management platform
- Enterprise features
- Great analytics
- Team collaboration
| Feature | Metricool | Hootsuite |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.4/5 182 reviews | ★4.3/5 10,890 reviews |
| Categories | Social Media ManagementMarketing | Social Media ManagementProductivity |
In-Depth Analysis
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Strengths
- +Social media analytics
- +Scheduling included
- +Fair pricing
- +Good reporting
- +Multi-platform
Weaknesses
- -Limited free tier
- -UI could improve
- -Some features basic
- -API limitations
- -Less known
Key features
Hootsuite
Social media management platform
Strengths
- +Enterprise features
- +Great analytics
- +Team collaboration
Weaknesses
- -Expensive
- -Complex interface
Key features
Pricing: Metricool vs Hootsuite
| Plan | Metricool | Hootsuite |
|---|---|---|
| Tier 1 | Free Free | $99 Professional |
| Tier 2 | $18 Starter | $249 Team |
| Tier 3 | $45 Advanced | $15,000+ Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Metricool pricing and Hootsuite pricing.
Who Should Use What?
On a budget?
Metricool has a free tier. Hootsuite is paid only.
Go with: Metricool
Want the highest-rated option?
Neither has user reviews yet.
Go with: Metricool
Value user reviews?
Neither has user reviews yet.
Go with: Hootsuite
3 Questions to Help You Decide
What's your budget?
Metricool is freemium. Hootsuite is paid. Metricool lets you start free.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Hootsuite
- Larger review base (10,890 reviews)
- Our pick for this comparison
Metricool
- Has a free tier
- Higher user rating: 4.4/5 vs 4.3/5
The Bottom Line
Hootsuite is our pick. Metricool has a free tier if you want to test without paying.
Frequently Asked Questions
Is Metricool or Hootsuite better?
Hootsuite is rated in our evaluation. Metricool is freemium and Hootsuite is paid.
What are Metricool and Hootsuite used for?
Metricool: Plan, measure, and manage social media content and ads all in one powerful platform.. Hootsuite: Social media management platform.
What does Metricool cost vs Hootsuite?
Metricool is freemium (free tier + paid plans). Hootsuite is a paid tool. Visit their websites for detailed pricing.