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MoEngage vs OneSignal: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for MoEngage and OneSignal side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, OneSignal leads on a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 523 user reviews compared Pricing checked Oct 14, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

MoEngage

Insights-led customer engagement platform

Best for you if:

  • • You want strong AI features

OneSignal

Customer messaging platform for push and more

Best for you if:

  • • You want a free tier before you commit
At a glance: MoEngage vs OneSignal
At a Glance
MoEngage MoEngage
OneSignal OneSignal
Starts at
Not published
Free plan, paid from $99/mo, billed monthly Growth plan
Category
Marketing Automation Email
Marketing Automation Push Notifications
Rating
4.5/5 G2 4.5 523 reviews n/a
Free plan
No Yes
Watch out for
Overage fees for exceeding MAU limits n/a

Choose MoEngage or OneSignal?

MoEngage

Choose MoEngage if

  • You want strong AI features
  • You want good value for money
OneSignal

Choose OneSignal if

  • You want a free tier before you commit
  • You want generous free tier
  • You want easy to implement

In-Depth Analysis

MoEngage MoEngage

Insights-led customer engagement platform

Good value

However, the feature differentiation across Grow, Scale, and Enterprise tiers suggests a value-based approach.

Watch out

Overage fees for exceeding MAU limits

Strengths

  • Pro: Strong AI features
  • Pro: Good value for money
  • Pro: Comprehensive platform
  • Pro: Strong in APAC
  • Pro: Predictive capabilities

Weaknesses

  • Con: Less known in US/EU
  • Con: Interface can be complex
  • Con: Support varies by region
  • Con: Reporting could be better

Key features

AI-powered insights Multi-channel messaging Push notifications Customer journey builder Predictive segmentation In-app messaging

OneSignal OneSignal

Customer messaging platform for push and more

Good value

OneSignal offers a very generous free tier, allowing up to 10,000 subscribers, which is excellent for startups and small projects.

Strengths

  • Pro: Generous free tier
  • Pro: Easy to implement
  • Pro: Multi-channel support
  • Pro: Good documentation
  • Pro: Affordable paid plans

Weaknesses

  • Con: Less sophisticated than Braze
  • Con: Limited analytics
  • Con: Basic segmentation
  • Con: Support can be slow

Key features

Push notifications (web & mobile) Email messaging SMS messaging In-app messaging Segmentation A/B testing

Plans and prices: MoEngage vs OneSignal

Plans and prices of MoEngage and OneSignal, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
MoEngage
  • Grow: Custom pricing
  • Scale: Custom pricing
  • Enterprise: Custom pricing
moengage.com read Oct 4, 2026
OneSignal
  • Free: Free
  • Growth: $99/mo, billed monthly
  • Professional: $249/mo, billed monthly
  • Enterprise: Custom pricing
onesignal.com read Oct 14, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on MoEngage pricing and OneSignal pricing.

Key Takeaways

MoEngage

  • Choose if you want insights-led customer engagement platform

OneSignal

  • Has a free plan

What the data shows

On the data below, OneSignal leads on a free plan. We do not name an overall winner for this pair.

  • Only MoEngage has a published user rating (4.5/5 from 523 reviews); OneSignal has none we can show.
  • OneSignal starts at $99/mo, billed monthly; MoEngage has no public paid plan price on file.
  • Only OneSignal has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do MoEngage and OneSignal compare in 2026?

On the data below, OneSignal leads on a free plan. We do not name an overall winner for this pair. Only MoEngage has a published user rating (4.5/5 from 523 reviews); OneSignal has none we can show. OneSignal starts at $99/mo, billed monthly; MoEngage has no public paid plan price on file. Only OneSignal has a free plan.

What are MoEngage and OneSignal used for?

MoEngage: Insights-led customer engagement platform. OneSignal: Customer messaging platform for push and more.

What does MoEngage cost vs OneSignal?

MoEngage has no public paid-plan price on file. OneSignal's cheapest paid plan is Growth at $99/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.

What's the main difference between MoEngage and OneSignal?

MoEngage's main strength: strong AI features. OneSignal's main strength: generous free tier.

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