Northbeam vs AppsFlyer: Which Should You Choose in 2026?
Choosing between Northbeam and AppsFlyer comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Northbeam
Marketing attribution for e-commerce
Best for you if:
- • You need advertising features specifically
- • Northbeam is a marketing analytics platform for e-commerce attribution
- • It provides multi-touch attribution and customer journey insights
AppsFlyer
Mobile attribution and marketing analytics platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.0/10)
- • You need marketing automation features specifically
- • AppsFlyer is the leading mobile attribution and marketing analytics platform
- • It measures campaign performance across channels, detects fraud, and optimizes ad spend
| At a Glance |  Northbeam |  AppsFlyer |
|---|---|---|
Price | Paid | Paid |
Best For | Advertising | Marketing Automation |
Rating | 80/100 | 88/100 |
| Feature | Northbeam | AppsFlyer |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 80 | 88 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | AdvertisingWeb Analytics | Marketing AutomationAttribution |
How Northbeam and AppsFlyer Compare
Northbeam
Marketing attribution for e-commerce
Paid · 80/100 score
AppsFlyer
Mobile attribution and marketing analytics platform
Paid · 88/100 score
Northbeam is a advertising tool. AppsFlyer is in marketing automation.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: AppsFlyer
Want the highest-rated option?
Northbeam: 80/100. AppsFlyer: 88/100.
Go with: AppsFlyer
Value user reviews?
Neither has user reviews yet.
Go with: AppsFlyer
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Northbeam is a advertising tool. AppsFlyer is in marketing automation. Pick the category that matches your needs.
How important are ratings?
AppsFlyer scores higher: 88/100 vs 80/100.
Key Takeaways
AppsFlyer
- Higher score: 88/100 vs 80
- Our pick for this comparison
Northbeam
- Better fit for advertising
The Bottom Line
AppsFlyer (88/100) is our pick.
Frequently Asked Questions
Is Northbeam or AppsFlyer better?
AppsFlyer scores 88/100 in our evaluation. Both are paid.
What are Northbeam and AppsFlyer used for?
Northbeam: Marketing attribution for e-commerce. AppsFlyer: Mobile attribution and marketing analytics platform.
What does Northbeam cost vs AppsFlyer?
Northbeam is a paid tool. AppsFlyer is a paid tool. Visit their websites for detailed pricing.