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Northbeam

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Marketing attribution for e-commerce

MarketingAnalyticsE-commerce
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Reviews onG2Capterra
18 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Marketing attribution platform

Biggest con

Subscription pricing model

TL;DR - Northbeam

  • Northbeam is a marketing analytics platform for e-commerce attribution
  • It provides multi-touch attribution and customer journey insights
  • Custom pricing based on ad spend
Pricing: Paid only
Best for: Enterprises & pros
4.2/5 across review platforms

What is Northbeam?

Editorial review
Northbeam provides marketing attribution for e-commerce. Understand which campaigns drive revenue-measurement for DTC brands. The attribution focuses on e-commerce. The data helps decisions. The integration covers ad platforms. E-commerce brands wanting attribution accuracy use Northbeam for marketing measurement.

Available on: Web, iOS, Android

how we evaluateSourcenorthbeam.io ↗

Pros & Cons

Pros

  • Marketing attribution platform
  • Cross-channel attribution tracking
  • First-party data focus
  • Privacy-compliant analytics
  • E-commerce focused insights

Cons

  • Subscription pricing model
  • Implementation complexity
  • Requires data integration
  • Learning curve for attribution models
  • May need marketing expertise

Ratings Across the Web

4.2(18 reviews)

Northbeam holds an aggregate rating of 4.2 out of 5 from 18 reviews across G2 and Capterra, last checked September 5, 2026.

G216 reviews
4.5/5
Capterra2 reviews
3.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Marketing attributionMMME-commerceCross-channelAI modelingPrivacy first

Pricing Plans

Pricing checked Sep 1, 2026

Starter

$999/month

  • Up to 1M page views
  • Under $250k ad spend
  • Month-to-month
  • MTA data

Professional

$2,500/month

  • Growing brands
  • $250k+ ad spend
  • Quarterly/annual billing
  • Cross-channel MTA

Enterprise

Custom

  • $500k+ ad spend
  • MMM+ option
  • Custom implementation
  • Enterprise support
Calculate your costView full pricing

Is Northbeam worth the price?

65/100

Northbeam's pricing is on the expensive side for smaller e-commerce brands, with the Starter tier at $999/month for up to 1M page views and under $250k ad spend.

The Professional tier at $2500/month targets growing brands with $250k+ ad spend, which is a significant jump. This pricing structure is best suited for established e-commerce businesses with substantial marketing budgets.

Hidden Costs & Gotchas

Potential overage fees for page views/ad spend

How Northbeam's pricing compares

At $999/mo, Northbeam is the most premium of its 2 direct competitors.

Supermetrics
$37
Triple Whale
$129
Northbeam
$999

Entry paid plan, monthly. Pricing checked Sep 1, 2026.

Reviews

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4.2/5

Across 18 verified user reviews on G2, Capterra

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Best Northbeam Alternatives

Top alternatives based on features, pricing, and user needs.

Triple Whale logo
Triple WhalePaid

E-commerce analytics and attribution

4.6
Supermetrics logo
SupermetricsFreemium

AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.

3.9
Rockerbox logo
RockerboxPaid

Unify marketing measurement with multi-touch attribution, MMM, and incrementality testing.

See all marketing tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Northbeam vs Triple WhaleHead-to-head: features, pricing, who winsNorthbeam vs SupermetricsHead-to-head: features, pricing, who winsNorthbeam vs RockerboxHead-to-head: features, pricing, who wins

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Northbeam FAQ

How does Northbeam help e-commerce brands understand their marketing performance?

Northbeam provides marketing attribution specifically for e-commerce, allowing brands to understand which campaigns are driving revenue. It offers cross-channel attribution tracking and e-commerce focused insights to aid in marketing measurement and decision-making.

Which teams within an e-commerce business would benefit most from using Northbeam?

E-commerce brands wanting attribution accuracy for their marketing measurement would find Northbeam most beneficial. Marketing and analytics teams, in particular, can leverage its insights to make data-driven decisions.

How does Northbeam's approach to marketing attribution compare to Triple Whale?

Northbeam focuses on providing marketing attribution for e-commerce with a strong emphasis on first-party data and privacy-compliant analytics. Both tools aim to help DTC brands understand campaign performance, but Northbeam highlights its cross-channel tracking and e-commerce specific insights.

What kind of data does Northbeam integrate with to provide its analytics?

Northbeam's integration covers various ad platforms to provide comprehensive marketing attribution. It focuses on first-party data to ensure privacy-compliant analytics and accurate measurement for e-commerce brands.

What are the main considerations for a business adopting Northbeam?

Businesses should be aware of Northbeam's subscription pricing model and potential implementation complexity. There can also be a learning curve for understanding its attribution models, and it requires data integration to function effectively.

How is Northbeam priced?

Northbeam operates on a subscription pricing model. It is a paid product and does not include a permanently free tier for users.

Source: northbeam.io

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