Odoo vs HubSpot: Which Should You Choose in 2026?
Choosing between Odoo and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Odoo
All-in-one open-source business management software with a vast app ecosystem.
Best for you if:
- • You need crm features specifically
- • All-in-one open-source business management software with integrated apps.
- • Offers a free community edition and paid enterprise plans with extensive customization.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You need marketing automation features specifically
- • All-in-one CRM platform
- • Marketing and sales tools
| At a Glance |  Odoo |  HubSpot |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | CRM | Marketing Automation |
Rating | 90/100 | 90/100 |
| Feature | Odoo | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 90 | 90 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | CRMWorkflow Automation | Marketing AutomationCRM |
How Odoo and HubSpot Compare
Odoo
All-in-one open-source business management software with a vast app ecosystem.
Free tier available · 90/100 score
HubSpot
CRM platform for scaling businesses
Free tier available · 90/100 score
Odoo is a crm tool. HubSpot is in marketing automation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Odoo
Want the highest-rated option?
Odoo: 90/100. HubSpot: 90/100.
Go with: Odoo
Value user reviews?
Neither has user reviews yet.
Go with: Odoo
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Odoo is a crm tool. HubSpot is in marketing automation. Pick the category that matches your needs.
How important are ratings?
Both score 90/100.
Key Takeaways
Odoo
- Free tier available
- Our pick for this comparison
HubSpot
- Better fit for marketing automation
The Bottom Line
Odoo (90/100) is our pick.
Frequently Asked Questions
Is Odoo or HubSpot better?
Odoo scores 90/100 in our evaluation. Both are freemium.
What are Odoo and HubSpot used for?
Odoo: All-in-one open-source business management software with a vast app ecosystem.. HubSpot: CRM platform for scaling businesses.
What does Odoo cost vs HubSpot?
Odoo is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.